Supermarkets often gather information about their customers and the purchases that they make. This information can be analysed by the supermarket and other companies for a range of purposes.
Some of the information is collected at the checkout, where the identity of the person is read from a loyalty or payment card using RFID (radio-frequency identification) and a barcode reader is used to identify the products being purchased.
By analysing the purchases that a shopper has made, it might be possible to identify such things as whether the shopper has children, is pregnant, or lives in a house with a garden. Other types of analysis might include the amount of money a customer spends, the times that they choose to shop at and the differences in shopping habits of different groups of shoppers.
Describe the principles of operation of the hardware used to collect the information and discuss some of the ethical and legal issues that might arise as a result of the capture and processing of this data.
In your answer you will be assessed on your ability to follow a line of reasoning to produce a coherent, relevant and structured response.