Edexcel A Level Economics B Paper 2: Competing in the global economy June 2019 question paper 9EB0/02

Estimated global sales revenue in the cosmetics industry in 2016 was $445bn.

Using the data from Extract C, calculate the total global market share of L’Oréal.

Using Extract D, explain one possible reason why the growth forecast for the niche market in North America is greater than for the mass market.

Using Extract A, explain the difference between absolute and relative poverty.

With reference to Extract B, analyse how underemployment might contribute to the gender pay gap.

By 2021, total sales of cosmetic products in the Asia Pacific region are forecast to increase by $23.5bn.

Discuss the likely effects on a firm such as L’Oréal of this projected rise in sales.

Assess the factors that determine the pricing strategy for a cosmetic firm such as L’Oréal when entering an emerging market.

India imposes quotas on imported cosmetics.

Using a suitable diagram, assess the likely impact of quotas on Indian cosmetics producers and consumers.

Using Extract E, assess the likely benefits to Natura of purchasing The Body Shop.

Evaluate the extent to which the environmental impact of multinational firms, such as Starbucks, can be controlled by governments.

Evaluate the extent to which quality is important for car manufacturers such as Toyota and Tesla.