Question 1
The iPhone Effect
Researchers wanted to investigate whether the presence of mobile phones influences the quality of in-person social interactions. In a field experiment, 100 pairs of participants were observed during the course of a 10-minute conversation.
The researchers recorded whether participants placed a mobile phone on the table or held it in their hand. The researchers measured the level of connectedness and empathetic concern at the end of the conversation for those with a mobile phone present and those where it was absent.
(Source: adapted from Mirsa et al. (1999))
State a two-tailed (non-directional) hypothesis for the iPhone effect study.
(2)
Answer
Explain why the experimental/research design used in the iPhone effect study was appropriate.
(2)
Answer
Explain one strength of using a field experiment for this study.
(2)
Answer
To measure connectedness and empathetic concern ranked scale questions were used where 1 indicated not close (connectedness) or no concern (empathetic concern) and 7 indicated very close (connectedness) or high concern (empathetic concern).
Explain two weaknesses of using ranked scale questions in the iPhone effect study.
(4)
Answer
The results of the study are given below in Table 1.
| Mobile phone present | Mobile phone absent | |||
| Mean | Standard deviation | Mean | Standard deviation | |
| Empathetic concern | 3.54 | 0.91 | 5.85 | 0.66 |
| Connectedness | 5.05 | 0.76 | 5.36 | 0.64 |
Analyse the data in Table 1 to explain three conclusions that the researchers might draw from these results.
Conclusion 1
Conclusion 2
Conclusion 3
(6)
Answer