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Business Studies · OCR J204 · Business activity, marketing and people · June 2022

OCR GCSE Business Studies Business activity, marketing and people June 2022 examiner report (J204/01)

1h 30m 80 marks

Examiner report

  1. Q1 - 1 mark - The political and legal environment of business
  2. Q2 - 1 mark
  3. Q3 - 1 mark - Market research and segmentation
  4. Q4 - 1 mark - Communication in business
  5. Q5 - 1 mark - Non-price competition and marketing
  6. Q6 - 1 mark - Stakeholders and their objectives
  7. Q7 - 1 mark - Workforce planning and the human resource flow
  8. Q8 - 1 mark - Market research and segmentation
  9. Q9 - 1 mark - Business objectives
  10. Q10 - 1 mark - Communication in business
  11. Q11 - 1 mark - Workforce planning and the human resource flow
  12. Q12 - 1 mark - Market research and segmentation
  13. Q13 - 1 mark - Motivation and employee engagement
  14. Q14 - 1 mark - Market research and segmentation
  15. Q15 - 1 mark - Business plans
  16. Q16 - 20 marks - Entrepreneurship, Organisational structure and design, Workforce planning and the human resource flow
  17. Q17 - 20 marks - Motivation and employee engagement, Non-price competition and marketing
  18. Q18 - 25 marks - Business growth and integration, Business ownership, shareholders and share prices, Pricing strategies, Stakeholders and their objectives