OCR GCSE Business Studies Business activity, marketing and people June 2022 question paper J204/01

A contract of employment is:

A a diagram showing the formal lines of authority in a business

B a formal document outlining the objectives of a business

C a law that makes discrimination in the workplace illegal

D a legal agreement between an employer and an employee

Sam works as a human resources assistant for a large supermarket chain.

What would be part of Sam’s job role?

A Asking customers how their local store could be improved

B Giving out free samples of a new range of fruit pies

C Identifying the training needs of shop assistants

D Reducing the price of vegetables reaching their sell-by date

An entrepreneur is thinking of opening a restaurant in their local area.

What is an example of qualitative market research data they could use?

A The number of adults who live and work in the local area

B The percentage of the population who eat out once a week

C The preferences of local residents when eating out

D The prices charged by local competitors

What is a disadvantage for a business of using digital communication?

A It is a slow method of communication

B Pictures and videos cannot be shared

C The technology on which it relies can fail

D Worldwide communication is not possible

A furniture manufacturer’s marketing mix identifies:

A how to reduce risk when selling its furniture online

B the distribution channels for its tables and chairs

C the quantity of wood and materials to reorder

D which model of gaming chair customers prefer

The directors of a public limited company have decided to reduce the size of the workforce to increase profits.

Which stakeholder is most likely to benefit from this decision?

A Customers

B Employees

C Owners

D The local community

A business requires job applicants to submit a CV rather than an application form.

Which of the following is an advantage for the business of requiring a CV?

A Applicants are less likely to leave out essential information

B Applicants can explain why they are suitable for the job

C It requires the applicant to provide the names of two referees

D It shows an applicant’s ability to organise relevant information

A store sells a range of alcoholic and non-alcoholic drinks. Nina, the owner of the store, is trying to decide whether to stock a new range of non-alcoholic herbal drinks.

Which type of market research activity would help Nina make this decision?

A Analysing data in the most recent census

B Reading articles in specialist fine wine magazines

C Studying the sales data for the store’s best-selling alcoholic drink

D Trialling the new drinks in the store and monitoring sales

Alex, a sole trader, opened a hair salon three years ago. He has recently changed the main objective of the business from ‘profit’ to ‘survival’.

What would explain this change of objective?

A The hair salon has already achieved its profit objective

B The hair salon has gained a lot of new customers

C The hair salon is experiencing intense competition

D The hair salon is now an established business

An NHS hospital is concerned about the quality of its business communication.

The quality of business communication is particularly important for the hospital because:

A all of its communication is external

B all of its employees have academic qualifications

C it cannot afford to lose customers

D it deals with lots of confidential information

A brewery wishes to start selling its beers directly to the public via the Internet. It has been unable to launch its own website due to a skills gap.

Which of the following actions would help to solve this problem?

A Employ more workers to increase the brewery’s output of beer

B Provide training to improve the staff’s product knowledge of the beers

C Purchase more computers and install the latest marketing software

D Recruit an IT specialist with experience in online trading

An interview is an example of:

A a primary market research method

B a recruitment method

C a training method

D an informal communication method

A business has introduced a bonus scheme, based on production targets, to help motivate its staff.

Which of the following statements would not be true?

A The bonus scheme is a form of performance-related pay

B The bonus scheme will increase business costs

C Unrealistic targets may lead to lower levels of motivation

D Workers who do not reach the target will have their basic pay reduced

The owner of a toy shop wishes to use market segmentation to target customers.

What is an example of market segmentation?

A Encouraging customers into the shop by posting on social media

B Opening a second toy shop in the same town

C Organising the toys in the shop by age group

D Viewing a rival store’s website to identify its special offers

A mobile phone repairer, trading as Sundip & Sons, operates as a partnership. Its three partners have produced a business plan outlining their intentions to widen the services offered to include laptop and tablet repairs.

For which of the following might Sundip & Sons’ business plan be useful?

A Calculating the share of the profit due to each of the three partners

B Complying with current legislation relating to business planning

C Identifying the resources needed to expand into the new market

D Obtaining additional finance from shareholders

Text 1

Dyson

Disappointed with the performance of vacuum cleaners on the market, James Dyson thought he could design a better product. He started to create his first vacuum cleaner in the late-1970s. In 1984, after trying thousands of designs over several years, James Dyson launched a bagless vacuum cleaner in partnership with Amway, a US consumer goods manufacturer. This partnership did not work out, so James Dyson formed his own company in 1991.

Today, Dyson Ltd produces a range of home appliances including vacuum cleaners, hand dryers, heaters, hair dryers and lights. Creating new and innovative products continues to be important for the company, as seen by its expanding product range. The company has over 12 000 employees worldwide. Dyson Ltd has a unique organisational structure.

All new employees of Dyson Ltd go through an induction training programme. In addition, the company encourages employees to progress by offering apprenticeships and other staff development opportunities. James Dyson promotes careers in engineering, both in schools and in universities.

Explain one reason why businesses have different organisational structures.

Explain three entrepreneurial characteristics that have supported James Dyson’s success.

Analyse one likely reason why Dyson Ltd puts all new employees through an induction training programme.

Dyson Ltd offers apprenticeships as a method of staff development.

Identify two other methods of staff development that a business could offer.

Evaluate whether or not Dyson Ltd should continue to offer apprenticeship opportunities.

Link to material: https://www.marketing91.com/marketing-mix-heinz. Item removed due to third party copyright restrictions

State two purposes of market research.

Explain three reasons why employee motivation is important for Heinz.

Analyse one benefit for Heinz of developing new products.

Heinz is launching a new range of healthy pasta products.

Analyse one benefit for Heinz of using radio to advertise the new range of products.

Analyse one benefit for Heinz of using its own website to advertise the new range of products.

Recommend whether advertising on the radio or on its own website would be the most appropriate method for Heinz to use when launching the new range of products. Give reasons for your answer.

Identify one likely objective of an employee.

Analyse two disadvantages for Shinz Ltd of operating as a private limited company.

Tom is considering whether to use competitor pricing or price skimming for the new ‘resin polish’ service.

Analyse one advantage for Shinz Ltd of using each pricing method.

Competitor pricing

Price skimming

Recommend which of the two pricing methods Shinz Ltd should use. Give reasons for your answer.

* Evaluate, with reference to the data in Text 3, whether Shinz Ltd should merge with

Littlelong Motors Ltd.