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Business Studies · OCR J204 · Business activity, marketing and people · June 2024

OCR GCSE Business Studies Business activity, marketing and people June 2024 examiner report (J204/01)

1h 30m 80 marks

Examiner report

  1. Q1 - 1 mark - Business ownership, shareholders and share prices
  2. Q2 - 1 mark - Motivation and employee engagement
  3. Q3 - 1 mark - Stakeholders and their objectives
  4. Q4 - 1 mark - Non-price competition and marketing
  5. Q5 - 1 mark - Organisational structure and design
  6. Q6 - 1 mark - Risk, uncertainty and liability
  7. Q7 - 1 mark - Workforce planning and the human resource flow
  8. Q8 - 1 mark
  9. Q9 - 1 mark - Business objectives
  10. Q10 - 1 mark
  11. Q11 - 1 mark - Communication in business
  12. Q12 - 1 mark - Stakeholders and their objectives
  13. Q13 - 1 mark - Non-price competition and marketing
  14. Q14 - 1 mark - Business growth and integration
  15. Q15 - 1 mark - Organisational structure and design
  16. Q16 - 20 marks - Market research and segmentation, Non-price competition and marketing, Risk, uncertainty and liability
  17. Q17 - 20 marks - Market research and segmentation, Motivation and employee engagement, The political and legal environment of business, Workforce planning and the human resource flow
  18. Q18 - 25 marks - Business plans, Communication in business, Entrepreneurship, Pricing strategies