AQA A Level Business Studies Paper 2: Business 2 June 2022 question paper 7132/2

What is meant by the term extrapolation?

Using Appendix B, calculate the combined market share of the top four tea brands in 2019.

Using the data in Appendix D, explain one benefit of the use of market segmentation to a business selling tea.

A business sells two types of tea: black tea and health tea.

Analyse how the data in Appendix C will affect how this business might change the price it charges for each type of tea to increase its sales revenue.

To what extent does the information provided suggest that now is a good time to launch a new brand of tea?

Read the information below and then answer the questions that follow.

What is meant by the term shareholder dividend?

Explain why the Ocado share price rose following the announcement of the venture.

With reference to Maslow’s theory, analyse the possible impact of this venture on the motivation of senior managers of the two businesses.

Are ventures a good way for all businesses to grow?

Justify your view.

Read the information below and then answer the questions that follow.

Disrupted supply

DT is a UK-based business manufacturing circuit boards which it sells to other businesses. All of DT’s output is exported to Europe. The components that DT uses are sourced in the UK.

The supplier of a vital component closed suddenly in early 2020 disrupting DT’s supply chain. DT’s usual pattern of inventory control for this component is shown in Figure 1.

DT was forced to buy this component from a new and more expensive supplier.

DT stated: ‘We had no contingency plan. It was impossible for us to find alternative supplies quickly enough to fulfil all our existing orders. The new supplies had higher levels of defects.’

Figure 1 Inventory control chart showing DT’s usual pattern before disruption

With reference to Figure 1, calculate the lead time.

With reference to Figure 1, calculate the re-order quantity.

With reference to Figure 1, calculate how much inventory DT uses each day.

Explain one impact of a fall in the value of the pound on DT’s sales.

Analyse how contingency planning might have helped DT maintain its competitiveness.

Reliability is the most important factor in a business’ choice of supplier. To what extent is this true for all businesses?