Question 1
Analyse how Speed-e-Puds Ltd benefits from operating with a high level of capacity utilisation.
[12 marks]
Analyse how Speed-e-Puds Ltd benefits from operating with a high level of capacity utilisation.
[12 marks]
Sanjay has a marketing objective of achieving a 15% market share within 3 years.
Analyse the factors that influenced Sanjay’s decision to set his marketing objective at a 15% market share.
[12 marks]
Should Sanjay add ‘slushy’ machines to his three branches?
Use quantitative and qualitative information and calculations to support your answer.
[16 marks]
To what extent is Sanjay’s use of SWOT analysis likely to help his strategic planning?
Use information from Appendix C and the other information provided to justify your answer.
[16 marks]
Sanjay is considering two options for the growth of Speed-e-Puds Ltd.
Would you advise him to choose Option 1 or Option 2?
Justify your answer.
[20 marks]
A key feature of Sanjay’s business is differentiation provided by his innovative, speedy waffle maker.
To what extent is successful innovation essential for all businesses choosing a strategy of differentiation?
[24 marks]
The paper as printed
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