Question 1
Use Lewin’s force field model to analyse why VBM is making major changes now.
[12 marks]
Use Lewin’s force field model to analyse why VBM is making major changes now.
[12 marks]
Analyse the impact of the proposed retrenchment on VBM’s marketing activities in Europe.
[12 marks]
VBM’s Operations Director believes that the new factory could be opened in a year.
Do you agree?
Justify your view by using the data in Appendix C and other information provided.
[16 marks]
VBM has major Human Resource challenges such as:
recruitment and training for the factory in Vietnam
managing redundancies in Europe.
Which of these two challenges is likely to be harder to manage effectively?
Justify your view.
[16 marks]
To what extent do you agree that VBM’s biggest threat is changes in legislation?
[20 marks]
Effective capacity management involves ensuring a business has the right level of capacity in the right place to match demand.
To what extent is effective capacity management always harder for large, multinational businesses than small businesses?
[24 marks]
The paper as printed
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