Question 1
Analyse how AM plc needs to change its marketing mix to make its new strategy of focused differentiation successful.
[12 marks]
Answer
Analyse how AM plc needs to change its marketing mix to make its new strategy of focused differentiation successful.
[12 marks]
AM plc has a ‘produce or perish’ style of management.
Analyse how this may have caused the performance data for its Chinese factory to differ from the average for similar factories in China, as shown in Appendix A.
[12 marks]
AM plc will use a ‘Just in Time’ system at its new factory.
To what extent do you agree that this is a good idea?
[16 marks]
To what extent is network analysis likely to be useful to AM plc when constructing its new factory?
[16 marks]
Should AM plc invest in building its new factory at Site A or Site B?
Use quantitative and qualitative information to justify your view.
[20 marks]
In recent years many businesses that off-shored manufacturing have reviewed their decision to produce abroad and are re-shoring production.
To what extent do you agree that all businesses that moved manufacturing abroad should now move production back to the UK?
[24 marks]
The paper as printed
Spotted a mistake on this page?Report a problem