Question 1
Explain one reason why businesses that sell VisionSpring’s glasses may prefer to stay small.
(4)
For people in developing countries, purchasing a pair of VisionSpring glasses may be considered as an investment.
Using the data in Extract B, calculate the average rate of return from purchasing a pair of glasses. You are advised to show your working.
(4)
Assess VisionSpring’s decision to finance its growth using retained profits.
(10)
Assess whether the decision to be a socially responsible business is likely to increase Warby Parker’s profits.
(12)
Warby Parker’s main corporate objective is to grow the business. The management is considering two options, either to develop a new range of contact lenses for the high income market, or to start selling glasses in the low income market.
Evaluate these two options and recommend which one is most likely to achieve Warby Parker’s main corporate objective.
(20)