Edexcel A Level Business Studies Paper 1: Marketing, people and global businesses June 2019 question paper 9BS0/01

Between 2010 and 2011, the number of music streaming subscribers grew by 62.34%.

Using the data from Extract A, calculate, to 2 decimal places, the difference between percentage growth in 2010 to 2011 and that in 2019 to 2020. You are advised to show your working.

Using the data from Extract A and your knowledge of the product life cycle, explain one way in which the marketing of music streaming might be different in 2010 compared to 2019.

Assess the likely consequences of stock market flotation for a business, such as Spotify.

Assess the consequences to a business, such as Spotify, of operating in a dynamic market.

Spotify is aiming to extend the product life cycle of its music streaming business. Spotify could either focus on marketing strategies in existing markets, such as Europe and the USA, or expand into emerging markets, such as those in Asia.

Evaluate these two options and recommend which one is most suitable for Spotify to extend the product life cycle of its music streaming business.

Explain one limitation of secondary market research data, such as that presented in Extract D.

Consumers aged 40–59 years old are the largest age group in the USA coffee market.

Using the data in Extract E, draw a demand and supply diagram to show the likely effects of the estimated change in population for the 40–59 age group on the USA coffee market.

Assess the likely benefits to Lavazza of operating in the NAFTA trading bloc.

Assess the likely importance to a business, such as Lavazza, of adapting its marketing mix to global markets.

Starbucks aims to improve employer-employee relations in its USA stores. To do this, Starbucks could either focus on changing its organisational structure, or extend its flexible working practices for employees.

Evaluate these two options and recommend which one is the most suitable for Starbucks to improve its employer-employee relations.