Market research and segmentation

Using the data in Extract A, calculate the percentage of responses that rated Timpson Ltd 3 stars and above. State your answer to 2 decimal places. You are advised to show your working.

Explain one possible benefit to Timpson Ltd of using quantitative market research data.

Assess the likely consequences of Timpson Ltd continuing to operate as a private limited company.

Assess the likely consequences of Timpson Ltd treating its staff as an asset.

Johnsons’ objective is to maintain high levels of customer service in its stores. In order to do this, Johnsons could either prioritise on-the-job training or off-the-job training.

Evaluate these two options and recommend which one Johnsons should choose to maintain its customer service.

Using the data in Extract A, explain one way demand for online food deliveries is affected by income elasticity of demand.

Explain one reason food delivery apps, such as Deliveroo, pay their workers commission.

Assess the likely importance of emotional branding to Deliveroo.

Assess the likely value of secondary market research data to Deliveroo’s marketing.

In order to improve the motivation of delivery riders, Deliveroo could adopt the motivation theories of FW Taylor or Frederick Herzberg.

Evaluate these two options and recommend which one is more likely to improve the motivation of Deliveroo’s delivery riders.

Using the data in Extract A, draw a supply and demand diagram to show the possible impact of the change in the price of gold, between 6 December 2019 and 5 January 2020, on the luxury watch market.

Explain one way in which product orientation is important to Rolex.

Assess the importance of creativity as a characteristic of the entrepreneur Hans Wilsdorf.

Assess the likely importance of distribution (place) in Rolex’s marketing mix.

In order to remain competitive in the luxury watch market, Rolex could become a public limited company or remain a private limited company.

Evaluate these two options and recommend which one is more likely to support Rolex remaining competitive in the luxury watch market.

Using Extract A, assess two likely reasons why US fast food companies such as McDonald’s choose to locate restaurants in the UK.

Assess the possible limitations of secondary market research to restaurant chain companies, such as Jamie Oliver’s.

Using the data in Extracts B and C, assess the likely effects of decreases in UK corporation tax rates in March 2020 on UK restaurants chains, such as Jamie Oliver’s.

Using the data in Extract D and your own knowledge of business, evaluate and recommend whether Mindful Chef should seek a joint venture with Auchan, France or seek a global merger with companies such as Blue Apron, US.

Explain one limitation of secondary market research data, such as that presented in Extract D.

Consumers aged 40–59 years old are the largest age group in the USA coffee market.

Using the data in Extract E, draw a demand and supply diagram to show the likely effects of the estimated change in population for the 40–59 age group on the USA coffee market.

Assess the likely benefits to Lavazza of operating in the NAFTA trading bloc.

Assess the likely importance to a business, such as Lavazza, of adapting its marketing mix to global markets.

Starbucks aims to improve employer-employee relations in its USA stores. To do this, Starbucks could either focus on changing its organisational structure, or extend its flexible working practices for employees.

Evaluate these two options and recommend which one is the most suitable for Starbucks to improve its employer-employee relations.

Using the data in Extract A, calculate, to 2 decimal places, the income elasticity of demand for takeaway meals. You are advised to show your working.

Using Extracts B and C, explain one way in which Hot Chip could change elements of its design mix to reflect eating behaviours at fast food restaurants.

Assess the likely reasons for Hot Chip using mainly quantitative market research data.

Creating and setting up a business is one role of an entrepreneur.

Assess whether this is the most important role of an entrepreneur, such as Lord Somerleyton.

Hot Chip will employ a manager in each of its outlets. These managers could use a broadly autocratic or democratic leadership style.

Evaluate these two options and recommend which is the most suitable leadership style for a business such as Hot Chip.