Stakeholders and their objectives

Explain one reason why quality is a source of competitive advantage for Nivea.

The average price for a Nivea product is £10.

Using the data in Extract F, calculate Nivea’s predicted sales volume in 2025. You are advised to show your working.

Tesco imports Nivea products that are manufactured in Germany.

Using the data in Extract G, and any other relevant information, assess the effect on Tesco of the change in the £ exchange rate from August to December 2024.

Assess the importance of capital-intensive production for Beiersdorf’s new factory.

When making business decisions, Beiersdorf’s Chief Executive believes that Beiersdorf should focus only on its shareholders. Other Directors argue that Beiersdorf should consider all its stakeholders.

Evaluate these two options and recommend which one Beiersdorf should choose when making business decisions.

Explain one benefit to Vidsy of having a mission statement.

Using the data in Extract B, calculate Vidsy’s return on capital employed (ROCE) for 2021. State your answer to two decimal places. You are advised to show your working.

Assess whether Vidsy’s directors should focus purely on shareholder returns in the company’s business decisions.

Assess whether offering financial rewards is the best way for Vidsy to reduce its labour turnover.

Vidsy’s directors wish to expand into the US market. To achieve this, the directors are considering whether to finance this expansion either by using retained profit or external finance.

Evaluate these two options and recommend which one Vidsy’s directors should choose to finance the company’s expansion into the US market.

Assess two types of staff training that might be used by the Gi Group for the 2022 Commonwealth Games.

Assess the importance of capacity utilisation during the Commonwealth Games.

Assess the factors that may have led to Birmingham, UK being chosen as the location for the 2022 Commonwealth Games.

Ian Reid believes that the Commonwealth Games’ Directors’ objectives should be to prioritise jobs and investment when making business decisions. However, others have suggested that the objectives should meet the needs of all stakeholders.

Using the data in Extracts A to D, evaluate these two objectives and recommend which is more appropriate for the 2022 Commonwealth Games’ Directors.

Explain how Morrisons may benefit from having a mission statement.

Using the data in Extract B, calculate the difference in Morrisons’ acid test ratio between 2014 and 2015. You are advised to show your working.

Assess the likely effects on a business, such as Morrisons, of a more competitive environment.

Assess whether the transformational leadership shown by David Potts is the main cause of Morrisons’ improved performance.

Morrisons aims to regain its market share. The two options the management are considering are either to cut prices further, or to improve its overall customer experience.

Evaluate these two options and recommend which option might be preferred by Morrisons’ shareholders.

Innocent Drinks has constructed the network diagram below to plan the launch of a new line of smoothies. Each number represents how many days each activity is

Using the data in the network diagram above, calculate the Earliest Start Times (EST) and Latest Finishing Times (LFT) for each activity and identify the critical path.

Using the data in Extract F, explain one implication of the level of capacity utilisation for the soft drinks manufacturer A, compared to B. You are advised to show your working.

Assess whether Innocent Drinks Ltd should have raised finance by selling a minority of its shares to a business, such as Coca-Cola.

Assess the likely effects for AG Barr of taking over Funkin, the cocktail mixer business.

Unilever’s Chief Executive believes that Unilever should aim to consider all of its stakeholders in its main business decisions. Some business analysts consider that Unilever should instead consider an aim of focusing purely on its shareholders.

Evaluate these two aims and recommend which is most suitable for a business, such as Unilever.