Entrepreneurship

Assess two entrepreneurial motives that Simon Taffe might have had when setting up the End of the Road festival.

Assess the likely importance of Corporate Social Responsibility to the organisers of the End of the Road festival.

Assess the likely impact of the competitive environment on the End of the Road festival.

In 2024, the End of the Road festival sold all available tickets. To improve the sales revenue of the festival in 2025, the organisers are considering either increasing ticket prices or increasing the capacity of the festival.

Using the data in Extract D, F and G, evaluate these two options and recommend which one is most likely to improve sales revenue.

Using the data in Extracts D and E, assess how two entrepreneurial roles may have led to the success of German Automotive (GA).

Assess the likely importance of corporate social responsibility (CSR) as an influence on German Automotive’s (GA) business decisions.

Using the data in Extracts F and G, assess the likely impact of movements in the UK exchange rate to German Automotive’s (GA) profit.

Ian Essex identified two ways to improve employee performance at German Automotive (GA). He could either use financial or non-financial techniques.

Evaluate these two options and recommend which one might best improve employee performance at German Automotive (GA).

Using the data in Extract A, draw a supply and demand diagram to show the possible impact of the change in the price of gold, between 6 December 2019 and 5 January 2020, on the luxury watch market.

Explain one way in which product orientation is important to Rolex.

Assess the importance of creativity as a characteristic of the entrepreneur Hans Wilsdorf.

Assess the likely importance of distribution (place) in Rolex’s marketing mix.

In order to remain competitive in the luxury watch market, Rolex could become a public limited company or remain a private limited company.

Evaluate these two options and recommend which one is more likely to support Rolex remaining competitive in the luxury watch market.

Using the data in Extract A, calculate, to 2 decimal places, the income elasticity of demand for takeaway meals. You are advised to show your working.

Using Extracts B and C, explain one way in which Hot Chip could change elements of its design mix to reflect eating behaviours at fast food restaurants.

Assess the likely reasons for Hot Chip using mainly quantitative market research data.

Creating and setting up a business is one role of an entrepreneur.

Assess whether this is the most important role of an entrepreneur, such as Lord Somerleyton.

Hot Chip will employ a manager in each of its outlets. These managers could use a broadly autocratic or democratic leadership style.

Evaluate these two options and recommend which is the most suitable leadership style for a business such as Hot Chip.

Assess the importance of two entrepreneurial roles carried out by Peter Roberts to the success of Pure Gym.

When choosing to expand overseas, there are a number of factors that may limit the success of this strategy.

Assess the likely importance of these factors to Pure Gym’s expansion into emerging markets, such as those in Asia, South America or Africa.

Assess whether Pure Gym is likely to overcome the possible difficulties of changing LA Fitness’s culture, as a result of the takeover.

In 2016, had it not been for the Competition and Markets Authority, Pure Gym may have been able to reach its target growth by taking over The Gym Group, rather than LA Fitness.

Using the data in Extracts G and H calculate appropriate accounting ratios for The Gym Group and, using other non-financial information, evaluate these two options.

Recommend which company it would have been better for Pure Gym to take over to achieve its growth target.