Expanding into international markets

Using the data in Extract E, draw a supply and demand diagram to show the possible impact of the change in the price of sugar between 2024 and 2025, on the market for cola drinks.

Using the data in Extract F, calculate the difference in the predicted percentage change of sales of non-carbonated and carbonated drinks in India between 2023 and 2028. State your answer to 2 decimal places. You are advised to show your working.

Assess the factors that might affect the success of a business, such as Fever-Tree, entering a new market such as India.

Assess the possible impact of multinationals, such as Coca-Cola, on the local economy of India.

Coca-Cola aims to increase its market share of the Indian soft drinks market. In order to do this, it could either focus on the pricing of its products or improving its ethical behaviour.

Evaluate these two options and recommend which one is most suitable for increasing Coca-Cola’s market share in India.

Using the information in Extract D, calculate the increase in the monthly subscription, in pounds (£), for UK customers watching both BT Sport and Eurosport after the joint venture. State your answer to 2 decimal places. You are advised to show your working.

Using the information in Extract E, calculate the price elasticity of demand for Netflix in India between 2019 and 2022. State your answer to 2 decimal places. You are advised to show your working.

Assess the likely impact on BT Sport of its joint venture with Discovery Eurosport.

Assess the importance of political influence as a factor in controlling multinational TV streaming services in India.

To increase its market share in India, Netflix could adapt its marketing mix. It could do this either by adapting its pricing policy or adapting its product to the Indian market.

Evaluate these two options and recommend which one Netflix should choose in order to improve its market share in India.

Assess two financial consequences of Vinted operating as a private limited company.

Assess whether the global clothing market could be considered a dynamic market.

Assess the importance of business ethics to the success of Vinted.

Clothing retailer Mango aims to deliver the latest fashion trends to its UK customers. It is reviewing the source of its clothing inventory (stock). It is considering two options, either continue to use suppliers from China, or change to suppliers based in Turkey.

Using the data in Extract C, evaluate these two options and recommend which one is likely to support Mango’s aim of delivering the latest fashion trends to UK customers.

Using the data in Extract D, calculate the difference in Price Elasticity of Demand for PlayStation 2 and the Xbox. State your answer to 2 decimal places. You are advised to show your working.

Explain one reason why global niche markets may be important to a games developer, such as Sukeban Games.

Using the data in Extract F, assess Sony’s decision to manufacture the PlayStation 5 in Japan.

There are several factors that have contributed to increased globalisation, including transport and communication.

Assess the likely importance of transport and communication for the increased globalisation of the computer games market.

Sony could have either produced a standardised controller for sales in all countries or adapted the controller to the culture of local markets in order to maximise PlayStation 5’s sales.

Evaluate these two options and recommend which one Sony should have taken to maximise PlayStation 5’s sales.

Using Extract A, assess two likely reasons why US fast food companies such as McDonald’s choose to locate restaurants in the UK.

Assess the possible limitations of secondary market research to restaurant chain companies, such as Jamie Oliver’s.

Using the data in Extracts B and C, assess the likely effects of decreases in UK corporation tax rates in March 2020 on UK restaurants chains, such as Jamie Oliver’s.

Using the data in Extract D and your own knowledge of business, evaluate and recommend whether Mindful Chef should seek a joint venture with Auchan, France or seek a global merger with companies such as Blue Apron, US.

In 2019 the price of a Ford Endeavour rose from 30m Rupee to 30.9m Rupee. Using this data and the information from Extract D, calculate the percentage change in quantity demanded for the Ford Endeavour in 2019. State your answer to two decimal places. You are advised to show your working.

Explain one way the Indian government might use legislation to protect the Indian ridesharing market from non-Indian businesses.

Assess the likely future growth of ridesharing businesses in an emerging economy, such as India.

Assess the likely consequences for Ford of its joint venture with Mahindra.

Uber aims to become the market leader in Indian ridesharing. To achieve this Uber could either focus on adapting its service to the needs of Indian consumers or improve its business ethics.

Evaluate these two options and recommend which one Uber should choose to become market leader.

Using a supply and demand diagram, assess two reasons why live entertainment business revenues in the UK might have increased in 2017.

Mark Maitland, Media and Entertainment Leader at PwC UK, suggested cinemas might make more use of opportunities to add value, such as providing luxury seats.

Assess whether providing luxury seats is the best way for cinemas to increase added value.

Using the data in Extracts B and C, assess the extent to which saturated markets might stimulate a business such as Netflix to trade internationally.

ITV could either join forces with the UK’s other public broadcasters or operate on its own to offer a viable rival to Netflix for UK consumers.

Using the data in Extracts A to D and your own business knowledge, evaluate these two options and recommend which one ITV should use to best rival Netflix.

Between 2010 and 2011, the number of music streaming subscribers grew by 62.34%.

Using the data from Extract A, calculate, to 2 decimal places, the difference between percentage growth in 2010 to 2011 and that in 2019 to 2020. You are advised to show your working.

Using the data from Extract A and your knowledge of the product life cycle, explain one way in which the marketing of music streaming might be different in 2010 compared to 2019.

Assess the likely consequences of stock market flotation for a business, such as Spotify.

Assess the consequences to a business, such as Spotify, of operating in a dynamic market.

Spotify is aiming to extend the product life cycle of its music streaming business. Spotify could either focus on marketing strategies in existing markets, such as Europe and the USA, or expand into emerging markets, such as those in Asia.

Evaluate these two options and recommend which one is most suitable for Spotify to extend the product life cycle of its music streaming business.

Using the data in Extract A, assess two reasons why income elasticity of demand for holidays may be income elastic.

Assess the factors that might affect the success of a global business such as Disney when entering a new market such as China.

Assess the extent to which movements in exchange rates might influence the holiday choices of UK consumers.

Live the Adventure Ltd is deciding whether to expand its existing operations or to offer winter activity holidays in Europe in order to grow.

Using the data in Extract D, calculate the values of A, B, C and D and, using other non-financial information, evaluate these two options.

Recommend which one of these two options Live the Adventure Ltd should choose in order to grow.

Using the data in Extract E, calculate the percentage of the world’s top 25 exporting economies that have costs of production above those of the United Kingdom in 2014. You are advised to show your working.

Explain how Ebac Ltd could benefit from exporting its products.

Assess the likely consequences of Ebac Ltd continuing to operate as a private limited company.

Assess the likely impact on Ebac Ltd of choosing the UK as a production location.

Haier is aiming to continue its global expansion in the white goods market. It could do this by focusing on either global niche markets or global mass markets for white goods.

Evaluate these two options and recommend which approach is most suitable for Haier.

Explain how Pfizer could benefit from using a price skimming strategy.

Using the data in Extracts E and F, calculate the amount Pfizer would have saved in 2014 if it had paid corporation tax in Ireland, rather than the USA. You are advised to show your working.

Assess the ways in which specialisation might give a business, such as Pfizer, a competitive advantage when trading internationally.

Assess the likely impact on a business such as Pfizer, of a global merger with a business such as Allergan.

The government of Ireland supports the location of multinationals, such as Pfizer, in their country if this benefits the local and national economy overall.

Evaluate the likely impacts on the Irish economy of Pfizer locating there and recommend if the Irish government should have supported this decision or not.

Assess the importance of two entrepreneurial roles carried out by Peter Roberts to the success of Pure Gym.

When choosing to expand overseas, there are a number of factors that may limit the success of this strategy.

Assess the likely importance of these factors to Pure Gym’s expansion into emerging markets, such as those in Asia, South America or Africa.

Assess whether Pure Gym is likely to overcome the possible difficulties of changing LA Fitness’s culture, as a result of the takeover.

In 2016, had it not been for the Competition and Markets Authority, Pure Gym may have been able to reach its target growth by taking over The Gym Group, rather than LA Fitness.

Using the data in Extracts G and H calculate appropriate accounting ratios for The Gym Group and, using other non-financial information, evaluate these two options.

Recommend which company it would have been better for Pure Gym to take over to achieve its growth target.