Edexcel A Level Business Studies Paper 1: Marketing, people and global businesses June 2023 question paper 9BS0/01

Using the data in Extract A, explain one way demand for online food deliveries is affected by income elasticity of demand.

Explain one reason food delivery apps, such as Deliveroo, pay their workers commission.

Assess the likely importance of emotional branding to Deliveroo.

Assess the likely value of secondary market research data to Deliveroo’s marketing.

In order to improve the motivation of delivery riders, Deliveroo could adopt the motivation theories of FW Taylor or Frederick Herzberg.

Evaluate these two options and recommend which one is more likely to improve the motivation of Deliveroo’s delivery riders.

Using the data in Extract D, calculate the difference in Price Elasticity of Demand for PlayStation 2 and the Xbox. State your answer to 2 decimal places. You are advised to show your working.

Explain one reason why global niche markets may be important to a games developer, such as Sukeban Games.

Using the data in Extract F, assess Sony’s decision to manufacture the PlayStation 5 in Japan.

There are several factors that have contributed to increased globalisation, including transport and communication.

Assess the likely importance of transport and communication for the increased globalisation of the computer games market.

Sony could have either produced a standardised controller for sales in all countries or adapted the controller to the culture of local markets in order to maximise PlayStation 5’s sales.

Evaluate these two options and recommend which one Sony should have taken to maximise PlayStation 5’s sales.