Edexcel A Level Business Studies Paper 1: Marketing, people and global businesses June 2024 question paper 9BS0/01

Using the information in Extract A, calculate the difference in Samsung’s global market share of smartphone shipments between Q4 2021 and Q4 2022. State your answer to 2 decimal places. You are advised to show your working.

Explain one way Samsung could use market mapping.

Assess the importance of function in the design mix of Samsung’s smartphones.

Assess the likely usefulness of price skimming to Samsung’s pricing strategy.

The head of Samsung’s mobile business, Dr Kye, has considered the leadership styles used at Apple and Huawei. Dr Kye is deciding the best approach in order to drive Samsung’s future success, and is considering a broadly democratic or broadly paternalistic leadership style.

Evaluate these two options and recommend which one is the most suitable to ensure Samsung’s future success.

Using the information in Extract D, calculate the increase in the monthly subscription, in pounds (£), for UK customers watching both BT Sport and Eurosport after the joint venture. State your answer to 2 decimal places. You are advised to show your working.

Using the information in Extract E, calculate the price elasticity of demand for Netflix in India between 2019 and 2022. State your answer to 2 decimal places. You are advised to show your working.

Assess the likely impact on BT Sport of its joint venture with Discovery Eurosport.

Assess the importance of political influence as a factor in controlling multinational TV streaming services in India.

To increase its market share in India, Netflix could adapt its marketing mix. It could do this either by adapting its pricing policy or adapting its product to the Indian market.

Evaluate these two options and recommend which one Netflix should choose in order to improve its market share in India.