Elasticities of demand

Assess two entrepreneurial motives that Simon Taffe might have had when setting up the End of the Road festival.

Assess the likely importance of Corporate Social Responsibility to the organisers of the End of the Road festival.

Assess the likely impact of the competitive environment on the End of the Road festival.

In 2024, the End of the Road festival sold all available tickets. To improve the sales revenue of the festival in 2025, the organisers are considering either increasing ticket prices or increasing the capacity of the festival.

Using the data in Extract D, F and G, evaluate these two options and recommend which one is most likely to improve sales revenue.

Using the information in Extract D, calculate the increase in the monthly subscription, in pounds (£), for UK customers watching both BT Sport and Eurosport after the joint venture. State your answer to 2 decimal places. You are advised to show your working.

Using the information in Extract E, calculate the price elasticity of demand for Netflix in India between 2019 and 2022. State your answer to 2 decimal places. You are advised to show your working.

Assess the likely impact on BT Sport of its joint venture with Discovery Eurosport.

Assess the importance of political influence as a factor in controlling multinational TV streaming services in India.

To increase its market share in India, Netflix could adapt its marketing mix. It could do this either by adapting its pricing policy or adapting its product to the Indian market.

Evaluate these two options and recommend which one Netflix should choose in order to improve its market share in India.

Using the data in Extract A, explain one way demand for online food deliveries is affected by income elasticity of demand.

Explain one reason food delivery apps, such as Deliveroo, pay their workers commission.

Assess the likely importance of emotional branding to Deliveroo.

Assess the likely value of secondary market research data to Deliveroo’s marketing.

In order to improve the motivation of delivery riders, Deliveroo could adopt the motivation theories of FW Taylor or Frederick Herzberg.

Evaluate these two options and recommend which one is more likely to improve the motivation of Deliveroo’s delivery riders.

Using the data in Extract D, calculate the difference in Price Elasticity of Demand for PlayStation 2 and the Xbox. State your answer to 2 decimal places. You are advised to show your working.

Explain one reason why global niche markets may be important to a games developer, such as Sukeban Games.

Using the data in Extract F, assess Sony’s decision to manufacture the PlayStation 5 in Japan.

There are several factors that have contributed to increased globalisation, including transport and communication.

Assess the likely importance of transport and communication for the increased globalisation of the computer games market.

Sony could have either produced a standardised controller for sales in all countries or adapted the controller to the culture of local markets in order to maximise PlayStation 5’s sales.

Evaluate these two options and recommend which one Sony should have taken to maximise PlayStation 5’s sales.

In 2019 the price of a Ford Endeavour rose from 30m Rupee to 30.9m Rupee. Using this data and the information from Extract D, calculate the percentage change in quantity demanded for the Ford Endeavour in 2019. State your answer to two decimal places. You are advised to show your working.

Explain one way the Indian government might use legislation to protect the Indian ridesharing market from non-Indian businesses.

Assess the likely future growth of ridesharing businesses in an emerging economy, such as India.

Assess the likely consequences for Ford of its joint venture with Mahindra.

Uber aims to become the market leader in Indian ridesharing. To achieve this Uber could either focus on adapting its service to the needs of Indian consumers or improve its business ethics.

Evaluate these two options and recommend which one Uber should choose to become market leader.

Using the data in Extract A, assess two reasons why income elasticity of demand for holidays may be income elastic.

Assess the factors that might affect the success of a global business such as Disney when entering a new market such as China.

Assess the extent to which movements in exchange rates might influence the holiday choices of UK consumers.

Live the Adventure Ltd is deciding whether to expand its existing operations or to offer winter activity holidays in Europe in order to grow.

Using the data in Extract D, calculate the values of A, B, C and D and, using other non-financial information, evaluate these two options.

Recommend which one of these two options Live the Adventure Ltd should choose in order to grow.

Using the data in Extract A, calculate, to 2 decimal places, the income elasticity of demand for takeaway meals. You are advised to show your working.

Using Extracts B and C, explain one way in which Hot Chip could change elements of its design mix to reflect eating behaviours at fast food restaurants.

Assess the likely reasons for Hot Chip using mainly quantitative market research data.

Creating and setting up a business is one role of an entrepreneur.

Assess whether this is the most important role of an entrepreneur, such as Lord Somerleyton.

Hot Chip will employ a manager in each of its outlets. These managers could use a broadly autocratic or democratic leadership style.

Evaluate these two options and recommend which is the most suitable leadership style for a business such as Hot Chip.

Assess two possible examples of trade-offs between profit and ethics for a health and fitness club.

Assess the usefulness of sales forecasting to a health and fitness club, such as Virgin Active.

The average price elasticity of demand for clubs in the health and fitness market is estimated to be-2.

Assess the likely impact of media health campaigns on the price elasticity of demand for health and fitness clubs.

Health and fitness clubs in the UK have high levels of labour turnover. To reduce this, health and fitness chains could offer either better financial rewards, or use non-financial techniques, to improve employee performance.

Evaluate these two options and recommend which one a health and fitness club, such as Fitness First, should adopt to reduce labour turnover.