Edexcel A Level Business Studies Paper 1: Marketing, people and global businesses June 2018 question paper 9BS0/01

Using the data in Extract A, calculate, to 2 decimal places, the income elasticity of demand for takeaway meals. You are advised to show your working.

Using Extracts B and C, explain one way in which Hot Chip could change elements of its design mix to reflect eating behaviours at fast food restaurants.

Assess the likely reasons for Hot Chip using mainly quantitative market research data.

Creating and setting up a business is one role of an entrepreneur.

Assess whether this is the most important role of an entrepreneur, such as Lord Somerleyton.

Hot Chip will employ a manager in each of its outlets. These managers could use a broadly autocratic or democratic leadership style.

Evaluate these two options and recommend which is the most suitable leadership style for a business such as Hot Chip.

Using the data in Extract E, calculate the percentage of the world’s top 25 exporting economies that have costs of production above those of the United Kingdom in 2014. You are advised to show your working.

Explain how Ebac Ltd could benefit from exporting its products.

Assess the likely consequences of Ebac Ltd continuing to operate as a private limited company.

Assess the likely impact on Ebac Ltd of choosing the UK as a production location.

Haier is aiming to continue its global expansion in the white goods market. It could do this by focusing on either global niche markets or global mass markets for white goods.

Evaluate these two options and recommend which approach is most suitable for Haier.