Edexcel A Level Business Studies Paper 1: Marketing, people and global businesses June 2022 question paper 9BS0/01

Using the data in Extract A, draw a supply and demand diagram to show the possible impact of the change in the price of gold, between 6 December 2019 and 5 January 2020, on the luxury watch market.

Explain one way in which product orientation is important to Rolex.

Assess the importance of creativity as a characteristic of the entrepreneur Hans Wilsdorf.

Assess the likely importance of distribution (place) in Rolex’s marketing mix.

In order to remain competitive in the luxury watch market, Rolex could become a public limited company or remain a private limited company.

Evaluate these two options and recommend which one is more likely to support Rolex remaining competitive in the luxury watch market.

Using the data in Extract D, calculate Nike’s market share of worldwide sports footwear in 2018. State your answer to 2 decimal places. You are advised to show your working.

Explain one way foreign direct investment (FDI) affects businesses in Indonesia.

Assess one effect on Nike of Indonesia being a member of the ASEAN trading bloc.

Assess the possible impact of multinationals, such as Nike, on the economy of Indonesia.

Nike is aiming to achieve competitive advantage in the global sports footwear market. In order to do this Nike could focus on cost competitiveness or differentiation.

Evaluate these two options and recommend which one is most suitable for Nike to maintain its global competitiveness.