International competitiveness

Using the data in Extracts D and E, assess how two entrepreneurial roles may have led to the success of German Automotive (GA).

Assess the likely importance of corporate social responsibility (CSR) as an influence on German Automotive’s (GA) business decisions.

Using the data in Extracts F and G, assess the likely impact of movements in the UK exchange rate to German Automotive’s (GA) profit.

Ian Essex identified two ways to improve employee performance at German Automotive (GA). He could either use financial or non-financial techniques.

Evaluate these two options and recommend which one might best improve employee performance at German Automotive (GA).

Using the data in Extract D, calculate Nike’s market share of worldwide sports footwear in 2018. State your answer to 2 decimal places. You are advised to show your working.

Explain one way foreign direct investment (FDI) affects businesses in Indonesia.

Assess one effect on Nike of Indonesia being a member of the ASEAN trading bloc.

Assess the possible impact of multinationals, such as Nike, on the economy of Indonesia.

Nike is aiming to achieve competitive advantage in the global sports footwear market. In order to do this Nike could focus on cost competitiveness or differentiation.

Evaluate these two options and recommend which one is most suitable for Nike to maintain its global competitiveness.

Using the data in Extract D, calculate the percentage growth in the total McDonald’s restaurants operating in Brazil, between 2012 and 2018. State your answer to 2 decimal places. You are advised to show your working.

Explain how one of Ansoff’s generic strategies might be applied to Taco Bell’s decision to enter the Brazilian market.

Using the data from Extract F, assess the impact of the exchange rate movements between January 2019 and April 2019 on the total costs of a business, such as Tropicana, which imports to the USA from Brazil.

Assess whether legal controls are the most effective way of controlling the actions of multinational companies in countries, such as Brazil.

Taco Bell entered the Brazilian market in 2018, with limited success. To increase sales, Taco Bell could either adopt a polycentric, or an ethnocentric approach to marketing.

Evaluate these two options and recommend which one is most suitable for Taco Bell to increase its sales in Brazil.

Using the data in Extract A, assess two reasons why income elasticity of demand for holidays may be income elastic.

Assess the factors that might affect the success of a global business such as Disney when entering a new market such as China.

Assess the extent to which movements in exchange rates might influence the holiday choices of UK consumers.

Live the Adventure Ltd is deciding whether to expand its existing operations or to offer winter activity holidays in Europe in order to grow.

Using the data in Extract D, calculate the values of A, B, C and D and, using other non-financial information, evaluate these two options.

Recommend which one of these two options Live the Adventure Ltd should choose in order to grow.

Assess two benefits of quality control for a business, such as Cadbury.

Assess the likely value of Corporate Social Responsibility to a business, such as Cadbury.

Using the data in Extract G, the Net Present Value (NPV) and Payback, assess Mondel z International’s investment in Cadbury’s modernisation.

Cost competitiveness and product differentiation are two key strategies to achieve global competitive advantage.

Evaluate these two strategies and recommend which one would be better to achieve a global competitive advantage for a business, such as Cadbury.