Multinational corporations

Using the data in Extract E, draw a supply and demand diagram to show the possible impact of the change in the price of sugar between 2024 and 2025, on the market for cola drinks.

Using the data in Extract F, calculate the difference in the predicted percentage change of sales of non-carbonated and carbonated drinks in India between 2023 and 2028. State your answer to 2 decimal places. You are advised to show your working.

Assess the factors that might affect the success of a business, such as Fever-Tree, entering a new market such as India.

Assess the possible impact of multinationals, such as Coca-Cola, on the local economy of India.

Coca-Cola aims to increase its market share of the Indian soft drinks market. In order to do this, it could either focus on the pricing of its products or improving its ethical behaviour.

Evaluate these two options and recommend which one is most suitable for increasing Coca-Cola’s market share in India.

Using the information in Extract D, calculate the increase in the monthly subscription, in pounds (£), for UK customers watching both BT Sport and Eurosport after the joint venture. State your answer to 2 decimal places. You are advised to show your working.

Using the information in Extract E, calculate the price elasticity of demand for Netflix in India between 2019 and 2022. State your answer to 2 decimal places. You are advised to show your working.

Assess the likely impact on BT Sport of its joint venture with Discovery Eurosport.

Assess the importance of political influence as a factor in controlling multinational TV streaming services in India.

To increase its market share in India, Netflix could adapt its marketing mix. It could do this either by adapting its pricing policy or adapting its product to the Indian market.

Evaluate these two options and recommend which one Netflix should choose in order to improve its market share in India.

Using the data in Extract D, calculate Nike’s market share of worldwide sports footwear in 2018. State your answer to 2 decimal places. You are advised to show your working.

Explain one way foreign direct investment (FDI) affects businesses in Indonesia.

Assess one effect on Nike of Indonesia being a member of the ASEAN trading bloc.

Assess the possible impact of multinationals, such as Nike, on the economy of Indonesia.

Nike is aiming to achieve competitive advantage in the global sports footwear market. In order to do this Nike could focus on cost competitiveness or differentiation.

Evaluate these two options and recommend which one is most suitable for Nike to maintain its global competitiveness.

Using the data in Extract D, calculate the percentage growth in the total McDonald’s restaurants operating in Brazil, between 2012 and 2018. State your answer to 2 decimal places. You are advised to show your working.

Explain how one of Ansoff’s generic strategies might be applied to Taco Bell’s decision to enter the Brazilian market.

Using the data from Extract F, assess the impact of the exchange rate movements between January 2019 and April 2019 on the total costs of a business, such as Tropicana, which imports to the USA from Brazil.

Assess whether legal controls are the most effective way of controlling the actions of multinational companies in countries, such as Brazil.

Taco Bell entered the Brazilian market in 2018, with limited success. To increase sales, Taco Bell could either adopt a polycentric, or an ethnocentric approach to marketing.

Evaluate these two options and recommend which one is most suitable for Taco Bell to increase its sales in Brazil.

Explain how Pfizer could benefit from using a price skimming strategy.

Using the data in Extracts E and F, calculate the amount Pfizer would have saved in 2014 if it had paid corporation tax in Ireland, rather than the USA. You are advised to show your working.

Assess the ways in which specialisation might give a business, such as Pfizer, a competitive advantage when trading internationally.

Assess the likely impact on a business such as Pfizer, of a global merger with a business such as Allergan.

The government of Ireland supports the location of multinationals, such as Pfizer, in their country if this benefits the local and national economy overall.

Evaluate the likely impacts on the Irish economy of Pfizer locating there and recommend if the Irish government should have supported this decision or not.