Edexcel A Level Business Studies Paper 1: Marketing, people and global businesses November 2021 question paper 9BS0/01

Using the data in Extract A, calculate the change in value of sugar-free sweets sales predicted between 2018 and 2023. State your answer to 2 decimal places. You are advised to show your working.

Explain one way in which a business such as Bon Bon’s adds value to the products it sells.

Assess a likely trade-off for Bon Bon’s of not having ‘mass market ambition.’

Bon Bon’s has identified ‘Traffic Light Lollies’ as being a ‘dog’ in its product portfolio.

Assess the possible consequences for Bon Bon’s continuing to sell ‘Traffic Light Lollies’.

Bon Bon’s is currently a business to business (B2B) company with an objective to increase profitability. To do this, Bon Bon’s could either increase sales as a B2B company, or become a business to customer (B2C) company.

Evaluate these two options and recommend which one is more likely to improve Bon Bon’s profitability.

Using the data in Extract D, calculate the percentage growth in the total McDonald’s restaurants operating in Brazil, between 2012 and 2018. State your answer to 2 decimal places. You are advised to show your working.

Explain how one of Ansoff’s generic strategies might be applied to Taco Bell’s decision to enter the Brazilian market.

Using the data from Extract F, assess the impact of the exchange rate movements between January 2019 and April 2019 on the total costs of a business, such as Tropicana, which imports to the USA from Brazil.

Assess whether legal controls are the most effective way of controlling the actions of multinational companies in countries, such as Brazil.

Taco Bell entered the Brazilian market in 2018, with limited success. To increase sales, Taco Bell could either adopt a polycentric, or an ethnocentric approach to marketing.

Evaluate these two options and recommend which one is most suitable for Taco Bell to increase its sales in Brazil.