Marketing in global markets

Using the data in Extract E, draw a supply and demand diagram to show the possible impact of the change in the price of sugar between 2024 and 2025, on the market for cola drinks.

Using the data in Extract F, calculate the difference in the predicted percentage change of sales of non-carbonated and carbonated drinks in India between 2023 and 2028. State your answer to 2 decimal places. You are advised to show your working.

Assess the factors that might affect the success of a business, such as Fever-Tree, entering a new market such as India.

Assess the possible impact of multinationals, such as Coca-Cola, on the local economy of India.

Coca-Cola aims to increase its market share of the Indian soft drinks market. In order to do this, it could either focus on the pricing of its products or improving its ethical behaviour.

Evaluate these two options and recommend which one is most suitable for increasing Coca-Cola’s market share in India.

Using SWOT analysis, assess two threats to Universal Music Group (UMG).

Assess the reasons why Rough Trade Records may choose to stay small.

Using the data in Extract B, and profitability ratios, assess the ways in which Rough Trade Records could improve its profitability.

Universal Music Group has the business objective of profit maximisation. To achieve this, it is considering following either an ethnocentric or polycentric approach to its global marketing strategy.

Evaluate these two options and recommend which one is most likely to achieve profit maximisation for UMG.

Using the information in Extract D, calculate the increase in the monthly subscription, in pounds (£), for UK customers watching both BT Sport and Eurosport after the joint venture. State your answer to 2 decimal places. You are advised to show your working.

Using the information in Extract E, calculate the price elasticity of demand for Netflix in India between 2019 and 2022. State your answer to 2 decimal places. You are advised to show your working.

Assess the likely impact on BT Sport of its joint venture with Discovery Eurosport.

Assess the importance of political influence as a factor in controlling multinational TV streaming services in India.

To increase its market share in India, Netflix could adapt its marketing mix. It could do this either by adapting its pricing policy or adapting its product to the Indian market.

Evaluate these two options and recommend which one Netflix should choose in order to improve its market share in India.

Using the data in Extract D, calculate the difference in Price Elasticity of Demand for PlayStation 2 and the Xbox. State your answer to 2 decimal places. You are advised to show your working.

Explain one reason why global niche markets may be important to a games developer, such as Sukeban Games.

Using the data in Extract F, assess Sony’s decision to manufacture the PlayStation 5 in Japan.

There are several factors that have contributed to increased globalisation, including transport and communication.

Assess the likely importance of transport and communication for the increased globalisation of the computer games market.

Sony could have either produced a standardised controller for sales in all countries or adapted the controller to the culture of local markets in order to maximise PlayStation 5’s sales.

Evaluate these two options and recommend which one Sony should have taken to maximise PlayStation 5’s sales.

Using the data in Extract D, calculate the percentage growth in the total McDonald’s restaurants operating in Brazil, between 2012 and 2018. State your answer to 2 decimal places. You are advised to show your working.

Explain how one of Ansoff’s generic strategies might be applied to Taco Bell’s decision to enter the Brazilian market.

Using the data from Extract F, assess the impact of the exchange rate movements between January 2019 and April 2019 on the total costs of a business, such as Tropicana, which imports to the USA from Brazil.

Assess whether legal controls are the most effective way of controlling the actions of multinational companies in countries, such as Brazil.

Taco Bell entered the Brazilian market in 2018, with limited success. To increase sales, Taco Bell could either adopt a polycentric, or an ethnocentric approach to marketing.

Evaluate these two options and recommend which one is most suitable for Taco Bell to increase its sales in Brazil.

In 2019 the price of a Ford Endeavour rose from 30m Rupee to 30.9m Rupee. Using this data and the information from Extract D, calculate the percentage change in quantity demanded for the Ford Endeavour in 2019. State your answer to two decimal places. You are advised to show your working.

Explain one way the Indian government might use legislation to protect the Indian ridesharing market from non-Indian businesses.

Assess the likely future growth of ridesharing businesses in an emerging economy, such as India.

Assess the likely consequences for Ford of its joint venture with Mahindra.

Uber aims to become the market leader in Indian ridesharing. To achieve this Uber could either focus on adapting its service to the needs of Indian consumers or improve its business ethics.

Evaluate these two options and recommend which one Uber should choose to become market leader.

Assess two ways Derby Theatre could improve its liquidity.

Assess the likely value of succession planning to Derby Theatre.

Assess the likely value to Derby Theatre of producing and staging shows that recognise the cultural diversity of Derby’s population.

Pre-theatre dining has been unpopular at Derby Theatre. Catering Consultant Andrew Dean has argued that a refurbishment of its cafe and kitchens is required.

In order to finance the £100 000 catering investment, Derby Theatre management is considering using either some of its £120 000 retained profit or a loan.

Evaluate these two methods of finance and recommend which one might be most appropriate to finance the £100 000 catering investment at Derby Theatre.

Explain one limitation of secondary market research data, such as that presented in Extract D.

Consumers aged 40–59 years old are the largest age group in the USA coffee market.

Using the data in Extract E, draw a demand and supply diagram to show the likely effects of the estimated change in population for the 40–59 age group on the USA coffee market.

Assess the likely benefits to Lavazza of operating in the NAFTA trading bloc.

Assess the likely importance to a business, such as Lavazza, of adapting its marketing mix to global markets.

Starbucks aims to improve employer-employee relations in its USA stores. To do this, Starbucks could either focus on changing its organisational structure, or extend its flexible working practices for employees.

Evaluate these two options and recommend which one is the most suitable for Starbucks to improve its employer-employee relations.

Using the data in Extract A, assess two reasons why income elasticity of demand for holidays may be income elastic.

Assess the factors that might affect the success of a global business such as Disney when entering a new market such as China.

Assess the extent to which movements in exchange rates might influence the holiday choices of UK consumers.

Live the Adventure Ltd is deciding whether to expand its existing operations or to offer winter activity holidays in Europe in order to grow.

Using the data in Extract D, calculate the values of A, B, C and D and, using other non-financial information, evaluate these two options.

Recommend which one of these two options Live the Adventure Ltd should choose in order to grow.

Using the data in Extract E, calculate the percentage of the world’s top 25 exporting economies that have costs of production above those of the United Kingdom in 2014. You are advised to show your working.

Explain how Ebac Ltd could benefit from exporting its products.

Assess the likely consequences of Ebac Ltd continuing to operate as a private limited company.

Assess the likely impact on Ebac Ltd of choosing the UK as a production location.

Haier is aiming to continue its global expansion in the white goods market. It could do this by focusing on either global niche markets or global mass markets for white goods.

Evaluate these two options and recommend which approach is most suitable for Haier.

Using the data in Extract A, assess two benefits of branding for a chocolate manufacturer, such as Mars UK Ltd.

Assess the likely value of having a flexible workforce for a business, such as Nestlé.

Assess the importance of cultural and social factors that might affect the sales of dark chocolate in emerging economies, such as India.

In 2014 Ferrero International took over the Oltan Group. In 2015 it took over Thorntons.

Using the data in Extract D, evaluate these two takeovers and recommend which one is most likely to have affected the profits of Ferrero International.