Question 1
Using a supply and demand diagram, assess two reasons why live entertainment business revenues in the UK might have increased in 2017.
(8)
Mark Maitland, Media and Entertainment Leader at PwC UK, suggested cinemas might make more use of opportunities to add value, such as providing luxury seats.
Assess whether providing luxury seats is the best way for cinemas to increase added value.
(10)
Using the data in Extracts B and C, assess the extent to which saturated markets might stimulate a business such as Netflix to trade internationally.
(12)
ITV could either join forces with the UK’s other public broadcasters or operate on its own to offer a viable rival to Netflix for UK consumers.
Using the data in Extracts A to D and your own business knowledge, evaluate these two options and recommend which one ITV should use to best rival Netflix.
(20)