Question 1
Assess two factors which might affect the accuracy of UK new car sales forecasts.
(8)
Using the data in Extracts A and B, assess the importance of just in time (JIT) management of stock for UK car manufacturers.
(10)
Assess the likely impact of increased foreign direct investment (FDI) on the growth of businesses in the UK car industry.
(12)
Porter’s Strategic Matrix suggests that a car manufacturer can grow the sales of its electric cars by either focusing on differentiation or cost leadership.
Evaluate these two options and recommend which one is the most important for the successful growth in sales of its electric cars.
(20)