Edexcel A Level Business Studies Paper 2: Business activities, decisions and strategy June 2023 question paper 9BS0/02

Explain one reason why Brompton might use job production.

Using the data in Extract B, calculate the change in labour productivity between 2019 and 2020. State your answer to two decimal places. You are advised to show your working.

Assess whether the distinctive capability of innovation is the main reason that Brompton has a competitive advantage.

Using the data in Extract C, assess the effect on Brompton’s sales of the change in the US dollar to the £, between April 2020 and April 2021.

Brompton has set itself the objective of expansion. It is considering two options to expand, either by organic or inorganic growth.

Evaluate these two options and recommend which one is the best for Brompton to achieve its objective of expansion.

Explain one likely problem experienced by Peloton due to its rapid growth.

Using the data in Extract F, calculate the difference in Peloton’s gross profit margin between 2020 and 2021. State your answer to two decimal places. You are advised to show your working.

Assess one likely effect of consumer protection legislation on Peloton.

Assess whether cutting costs is the best way to improve Peloton’s profit.

When reviewing Peloton’s corporate strategy, its Chief Executive has identified technology as the most important PESTLE factor to prioritise. Other directors consider prioritising social factors as more important.

Evaluate these two PESTLE factors and recommend which one Peloton should prioritise when developing its future corporate strategy.