Question 1
Using SWOT analysis, assess two threats to Universal Music Group (UMG).
(8)
Assess the reasons why Rough Trade Records may choose to stay small.
(10)
Using the data in Extract B, and profitability ratios, assess the ways in which Rough Trade Records could improve its profitability.
(12)
Universal Music Group has the business objective of profit maximisation. To achieve this, it is considering following either an ethnocentric or polycentric approach to its global marketing strategy.
Evaluate these two options and recommend which one is most likely to achieve profit maximisation for UMG.
(20)