Question 1
Using Extract A, assess two likely reasons why US fast food companies such as McDonald’s choose to locate restaurants in the UK.
(8)
Assess the possible limitations of secondary market research to restaurant chain companies, such as Jamie Oliver’s.
(10)
Using the data in Extracts B and C, assess the likely effects of decreases in UK corporation tax rates in March 2020 on UK restaurants chains, such as Jamie Oliver’s.
(12)
Using the data in Extract D and your own knowledge of business, evaluate and recommend whether Mindful Chef should seek a joint venture with Auchan, France or seek a global merger with companies such as Blue Apron, US.
(20)