Edexcel A Level Business Studies Paper 3: Investigating business in a competitive environment June 2018 question paper 9BS0/03

Using the data in Extract A, assess two benefits of branding for a chocolate manufacturer, such as Mars UK Ltd.

Assess the likely value of having a flexible workforce for a business, such as Nestlé.

Assess the importance of cultural and social factors that might affect the sales of dark chocolate in emerging economies, such as India.

In 2014 Ferrero International took over the Oltan Group. In 2015 it took over Thorntons.

Using the data in Extract D, evaluate these two takeovers and recommend which one is most likely to have affected the profits of Ferrero International.

Assess two benefits of quality control for a business, such as Cadbury.

Assess the likely value of Corporate Social Responsibility to a business, such as Cadbury.

Using the data in Extract G, the Net Present Value (NPV) and Payback, assess Mondel z International’s investment in Cadbury’s modernisation.

Cost competitiveness and product differentiation are two key strategies to achieve global competitive advantage.

Evaluate these two strategies and recommend which one would be better to achieve a global competitive advantage for a business, such as Cadbury.