Edexcel A Level Business Studies Paper 3: Investigating business in a competitive environment June 2017 question paper 9BS0/03

Assess two possible examples of trade-offs between profit and ethics for a health and fitness club.

Assess the usefulness of sales forecasting to a health and fitness club, such as Virgin Active.

The average price elasticity of demand for clubs in the health and fitness market is estimated to be-2.

Assess the likely impact of media health campaigns on the price elasticity of demand for health and fitness clubs.

Health and fitness clubs in the UK have high levels of labour turnover. To reduce this, health and fitness chains could offer either better financial rewards, or use non-financial techniques, to improve employee performance.

Evaluate these two options and recommend which one a health and fitness club, such as Fitness First, should adopt to reduce labour turnover.

Assess the importance of two entrepreneurial roles carried out by Peter Roberts to the success of Pure Gym.

When choosing to expand overseas, there are a number of factors that may limit the success of this strategy.

Assess the likely importance of these factors to Pure Gym’s expansion into emerging markets, such as those in Asia, South America or Africa.

Assess whether Pure Gym is likely to overcome the possible difficulties of changing LA Fitness’s culture, as a result of the takeover.

In 2016, had it not been for the Competition and Markets Authority, Pure Gym may have been able to reach its target growth by taking over The Gym Group, rather than LA Fitness.

Using the data in Extracts G and H calculate appropriate accounting ratios for The Gym Group and, using other non-financial information, evaluate these two options.

Recommend which company it would have been better for Pure Gym to take over to achieve its growth target.