Motivation and employee engagement

Explain one benefit to Vidsy of having a mission statement.

Using the data in Extract B, calculate Vidsy’s return on capital employed (ROCE) for 2021. State your answer to two decimal places. You are advised to show your working.

Assess whether Vidsy’s directors should focus purely on shareholder returns in the company’s business decisions.

Assess whether offering financial rewards is the best way for Vidsy to reduce its labour turnover.

Vidsy’s directors wish to expand into the US market. To achieve this, the directors are considering whether to finance this expansion either by using retained profit or external finance.

Evaluate these two options and recommend which one Vidsy’s directors should choose to finance the company’s expansion into the US market.

Using the data in Extract A, explain one way demand for online food deliveries is affected by income elasticity of demand.

Explain one reason food delivery apps, such as Deliveroo, pay their workers commission.

Assess the likely importance of emotional branding to Deliveroo.

Assess the likely value of secondary market research data to Deliveroo’s marketing.

In order to improve the motivation of delivery riders, Deliveroo could adopt the motivation theories of FW Taylor or Frederick Herzberg.

Evaluate these two options and recommend which one is more likely to improve the motivation of Deliveroo’s delivery riders.

Assess two suitable external methods of finance that could have been used by Andy and Holly for The Wonky Table start-up capital in 2010.

Holly and Andy are considering creating a mission statement for The Wonky Table.

Assess the potential benefits to The Wonky Table of having a mission statement.

Assess the likely value of flexible working to small family-owned restaurants, such as The Wonky Table.

Holly and Andy are considering ways to increase profits. They could either extend their premises upstairs or offer external catering to local businesses.

Using the data in Extract G and SWOT analysis, evaluate each option and recommend to Holly and Andy which one might be better for them to increase profits.

Using the data in Extract A, calculate the percentage increase in the hourly wage that Tesco would have to pay its staff to match Aldi’s. State your answer to two decimal places.

Explain one business objective Tesco might be aiming to achieve by launching its Jack’s stores.

Assess the likely benefits to Jack’s if it only advertises locally using leaflets.

Assess the likely impact on Aldi’s recruitment and selection costs if staff choose to leave due to poor working conditions.

To improve customer satisfaction, Aldi has identified the need to focus on employee performance. This could be achieved by Aldi focusing on financial incentives or non‑financial techniques.

Evaluate these two options and recommend which one Aldi should use to improve customer satisfaction.

Explain one benefit Sports Direct could gain from conducting a SWOT analysis.

Using the information in Extract E, calculate the operating profit margin for Sports Direct in 2018. State your answer to two decimal places. You are advised to show your working.

Assess the usefulness of a sales forecast for Sports Direct.

Assess the likely consequences for Sports Direct of its corporate culture.

Sports Direct aims to reduce the labour turnover of its workforce. To achieve this, it could introduce an employee share ownership scheme or implement an empowerment strategy.

Evaluate these two options and recommend which one is most suitable for Sports Direct to achieve its aim of reducing labour turnover.

Assess two possible examples of trade-offs between profit and ethics for a health and fitness club.

Assess the usefulness of sales forecasting to a health and fitness club, such as Virgin Active.

The average price elasticity of demand for clubs in the health and fitness market is estimated to be-2.

Assess the likely impact of media health campaigns on the price elasticity of demand for health and fitness clubs.

Health and fitness clubs in the UK have high levels of labour turnover. To reduce this, health and fitness chains could offer either better financial rewards, or use non-financial techniques, to improve employee performance.

Evaluate these two options and recommend which one a health and fitness club, such as Fitness First, should adopt to reduce labour turnover.