Market positioning and competitive advantage

Using the information in Extract A, calculate the difference in Samsung’s global market share of smartphone shipments between Q4 2021 and Q4 2022. State your answer to 2 decimal places. You are advised to show your working.

Explain one way Samsung could use market mapping.

Assess the importance of function in the design mix of Samsung’s smartphones.

Assess the likely usefulness of price skimming to Samsung’s pricing strategy.

The head of Samsung’s mobile business, Dr Kye, has considered the leadership styles used at Apple and Huawei. Dr Kye is deciding the best approach in order to drive Samsung’s future success, and is considering a broadly democratic or broadly paternalistic leadership style.

Evaluate these two options and recommend which one is the most suitable to ensure Samsung’s future success.

Using the data in Extract D, calculate Nike’s market share of worldwide sports footwear in 2018. State your answer to 2 decimal places. You are advised to show your working.

Explain one way foreign direct investment (FDI) affects businesses in Indonesia.

Assess one effect on Nike of Indonesia being a member of the ASEAN trading bloc.

Assess the possible impact of multinationals, such as Nike, on the economy of Indonesia.

Nike is aiming to achieve competitive advantage in the global sports footwear market. In order to do this Nike could focus on cost competitiveness or differentiation.

Evaluate these two options and recommend which one is most suitable for Nike to maintain its global competitiveness.

Using the data in Extract A, calculate the change in value of sugar-free sweets sales predicted between 2018 and 2023. State your answer to 2 decimal places. You are advised to show your working.

Explain one way in which a business such as Bon Bon’s adds value to the products it sells.

Assess a likely trade-off for Bon Bon’s of not having ‘mass market ambition.’

Bon Bon’s has identified ‘Traffic Light Lollies’ as being a ‘dog’ in its product portfolio.

Assess the possible consequences for Bon Bon’s continuing to sell ‘Traffic Light Lollies’.

Bon Bon’s is currently a business to business (B2B) company with an objective to increase profitability. To do this, Bon Bon’s could either increase sales as a B2B company, or become a business to customer (B2C) company.

Evaluate these two options and recommend which one is more likely to improve Bon Bon’s profitability.

Using a supply and demand diagram, assess two reasons why live entertainment business revenues in the UK might have increased in 2017.

Mark Maitland, Media and Entertainment Leader at PwC UK, suggested cinemas might make more use of opportunities to add value, such as providing luxury seats.

Assess whether providing luxury seats is the best way for cinemas to increase added value.

Using the data in Extracts B and C, assess the extent to which saturated markets might stimulate a business such as Netflix to trade internationally.

ITV could either join forces with the UK’s other public broadcasters or operate on its own to offer a viable rival to Netflix for UK consumers.

Using the data in Extracts A to D and your own business knowledge, evaluate these two options and recommend which one ITV should use to best rival Netflix.

U sing the data from Extract A and the information above, calculate the difference in percentage growth in air passenger numbers between 2015 and 2016. You are advised to show your working.

Using the data from Extract B, draw a supply and demand diagram for airline tickets to show the likely effects of the change in jet fuel prices between 2014 and 2015.

Assess the consequences to a business, such as Spirit Airlines, of only selling its tickets online.

Assess the likely importance of its market positioning to the success of a business, such as Emirates.

Despite Warren East’s restructuring, Rolls-Royce still has a ‘tall’ organisational structure. Two options for the future of Rolls-Royce are to remain as a tall structure or to change to a flat organisational structure.

Evaluate these two options and recommend which is most suitable for a business, such as Rolls-Royce.