The marketing mix

Using the information in Extract A, calculate the difference in Samsung’s global market share of smartphone shipments between Q4 2021 and Q4 2022. State your answer to 2 decimal places. You are advised to show your working.

Explain one way Samsung could use market mapping.

Assess the importance of function in the design mix of Samsung’s smartphones.

Assess the likely usefulness of price skimming to Samsung’s pricing strategy.

The head of Samsung’s mobile business, Dr Kye, has considered the leadership styles used at Apple and Huawei. Dr Kye is deciding the best approach in order to drive Samsung’s future success, and is considering a broadly democratic or broadly paternalistic leadership style.

Evaluate these two options and recommend which one is the most suitable to ensure Samsung’s future success.

Assess two factors that could influence the demand for new clothing sold by Jonathan Trumbull Ltd.

Assess the importance of scenario planning for Jonathan Trumbull Ltd.

Using the data in Extract F, and liquidity ratios, assess whether Jonathan Trumbull Ltd’s liquidity position has improved from 2021 to 2022.

To compete with new businesses, such as Urban Outfitters, Jonathan Trumbull Ltd is considering either improving its physical stores in Norwich or expanding its online sales.

Using the data in Extracts D to G, evaluate these two options and recommend which one will help Jonathan Trumbull Ltd compete effectively.

Using the data in Extract A, draw a supply and demand diagram to show the possible impact of the change in the price of gold, between 6 December 2019 and 5 January 2020, on the luxury watch market.

Explain one way in which product orientation is important to Rolex.

Assess the importance of creativity as a characteristic of the entrepreneur Hans Wilsdorf.

Assess the likely importance of distribution (place) in Rolex’s marketing mix.

In order to remain competitive in the luxury watch market, Rolex could become a public limited company or remain a private limited company.

Evaluate these two options and recommend which one is more likely to support Rolex remaining competitive in the luxury watch market.

Using the data in Extract A, calculate, to 2 decimal places, the income elasticity of demand for takeaway meals. You are advised to show your working.

Using Extracts B and C, explain one way in which Hot Chip could change elements of its design mix to reflect eating behaviours at fast food restaurants.

Assess the likely reasons for Hot Chip using mainly quantitative market research data.

Creating and setting up a business is one role of an entrepreneur.

Assess whether this is the most important role of an entrepreneur, such as Lord Somerleyton.

Hot Chip will employ a manager in each of its outlets. These managers could use a broadly autocratic or democratic leadership style.

Evaluate these two options and recommend which is the most suitable leadership style for a business such as Hot Chip.

U sing the data from Extract A and the information above, calculate the difference in percentage growth in air passenger numbers between 2015 and 2016. You are advised to show your working.

Using the data from Extract B, draw a supply and demand diagram for airline tickets to show the likely effects of the change in jet fuel prices between 2014 and 2015.

Assess the consequences to a business, such as Spirit Airlines, of only selling its tickets online.

Assess the likely importance of its market positioning to the success of a business, such as Emirates.

Despite Warren East’s restructuring, Rolls-Royce still has a ‘tall’ organisational structure. Two options for the future of Rolls-Royce are to remain as a tall structure or to change to a flat organisational structure.

Evaluate these two options and recommend which is most suitable for a business, such as Rolls-Royce.