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Business Studies · Edexcel 9BS0 · Paper 1: Marketing, people and global businesses · October 2020

Edexcel A Level Business Studies Paper 1: Marketing, people and global businesses October 2020 question paper 9BS0/01

2h 100 marks

Practise the past exam questions by topic

Edexcel 9BS0 · Paper 1

2 questions
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Question 1

(a)
Figure for question 1 Figure for question 1 Figure for question 1

Using the data in Extract A, calculate the percentage increase in the hourly wage that Tesco would have to pay its staff to match Aldi’s. State your answer to two decimal places.

(4)

(b)

Explain one business objective Tesco might be aiming to achieve by launching its Jack’s stores.

(4)

(c)

Assess the likely benefits to Jack’s if it only advertises locally using leaflets.

(10)

(d)

Assess the likely impact on Aldi’s recruitment and selection costs if staff choose to leave due to poor working conditions.

(12)

(e)

To improve customer satisfaction, Aldi has identified the need to focus on employee performance. This could be achieved by Aldi focusing on financial incentives or non‑financial techniques.

Evaluate these two options and recommend which one Aldi should use to improve customer satisfaction.

(20)

Question 2

(a)
Figure for question 2 Figure for question 2 Figure for question 2 Figure for question 2

In 2019 the price of a Ford Endeavour rose from 30m Rupee to 30.9m Rupee. Using this data and the information from Extract D, calculate the percentage change in quantity demanded for the Ford Endeavour in 2019. State your answer to two decimal places. You are advised to show your working.

(4)

(b)

Explain one way the Indian government might use legislation to protect the Indian ridesharing market from non-Indian businesses.

(4)

(c)

Assess the likely future growth of ridesharing businesses in an emerging economy, such as India.

(10)

(d)

Assess the likely consequences for Ford of its joint venture with Mahindra.

(12)

(e)

Uber aims to become the market leader in Indian ridesharing. To achieve this Uber could either focus on adapting its service to the needs of Indian consumers or improve its business ethics.

Evaluate these two options and recommend which one Uber should choose to become market leader.

(20)

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