Question 1
Using the data in Extract A, calculate the percentage increase in the hourly wage that Tesco would have to pay its staff to match Aldi’s. State your answer to two decimal places.
(4)
Explain one business objective Tesco might be aiming to achieve by launching its Jack’s stores.
(4)
Assess the likely benefits to Jack’s if it only advertises locally using leaflets.
(10)
Assess the likely impact on Aldi’s recruitment and selection costs if staff choose to leave due to poor working conditions.
(12)
To improve customer satisfaction, Aldi has identified the need to focus on employee performance. This could be achieved by Aldi focusing on financial incentives or non‑financial techniques.
Evaluate these two options and recommend which one Aldi should use to improve customer satisfaction.
(20)