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Business Studies · Edexcel 9BS0 · Paper 1: Marketing, people and global businesses · June 2025

Edexcel A Level Business Studies Paper 1: Marketing, people and global businesses June 2025 question paper 9BS0/01

2h 100 marks

Practise the past exam questions by topic

Edexcel 9BS0 · Paper 1

2 questions
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Question 1

(a)
Figure for question 1 Figure for question 1 Figure for question 1 Figure for question 1

Using the data in Extract A, calculate the percentage of responses that rated Timpson Ltd 3 stars and above. State your answer to 2 decimal places. You are advised to show your working.

(4)

(b)

Explain one possible benefit to Timpson Ltd of using quantitative market research data.

(4)

(c)

Assess the likely consequences of Timpson Ltd continuing to operate as a private limited company.

(10)

(d)

Assess the likely consequences of Timpson Ltd treating its staff as an asset.

(12)

(e)

Johnsons’ objective is to maintain high levels of customer service in its stores. In order to do this, Johnsons could either prioritise on-the-job training or off-the-job training.

Evaluate these two options and recommend which one Johnsons should choose to maintain its customer service.

(20)

Question 2

(a)
Figure for question 2 Figure for question 2 Figure for question 2 Figure for question 2 Figure for question 2

Using the data in Extract E, draw a supply and demand diagram to show the possible impact of the change in the price of sugar between 2024 and 2025, on the market for cola drinks.

(4)

(b)

Using the data in Extract F, calculate the difference in the predicted percentage change of sales of non-carbonated and carbonated drinks in India between 2023 and 2028. State your answer to 2 decimal places. You are advised to show your working.

(4)

(c)

Assess the factors that might affect the success of a business, such as Fever-Tree, entering a new market such as India.

(10)

(d)

Assess the possible impact of multinationals, such as Coca-Cola, on the local economy of India.

(12)

(e)

Coca-Cola aims to increase its market share of the Indian soft drinks market. In order to do this, it could either focus on the pricing of its products or improving its ethical behaviour.

Evaluate these two options and recommend which one is most suitable for increasing Coca-Cola’s market share in India.

(20)

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