Price determination and market equilibrium

Using the data in Extract E, draw a supply and demand diagram to show the possible impact of the change in the price of sugar between 2024 and 2025, on the market for cola drinks.

Using the data in Extract F, calculate the difference in the predicted percentage change of sales of non-carbonated and carbonated drinks in India between 2023 and 2028. State your answer to 2 decimal places. You are advised to show your working.

Assess the factors that might affect the success of a business, such as Fever-Tree, entering a new market such as India.

Assess the possible impact of multinationals, such as Coca-Cola, on the local economy of India.

Coca-Cola aims to increase its market share of the Indian soft drinks market. In order to do this, it could either focus on the pricing of its products or improving its ethical behaviour.

Evaluate these two options and recommend which one is most suitable for increasing Coca-Cola’s market share in India.

Using the data in Extract A, draw a supply and demand diagram to show the possible impact of the change in the price of gold, between 6 December 2019 and 5 January 2020, on the luxury watch market.

Explain one way in which product orientation is important to Rolex.

Assess the importance of creativity as a characteristic of the entrepreneur Hans Wilsdorf.

Assess the likely importance of distribution (place) in Rolex’s marketing mix.

In order to remain competitive in the luxury watch market, Rolex could become a public limited company or remain a private limited company.

Evaluate these two options and recommend which one is more likely to support Rolex remaining competitive in the luxury watch market.

Using a supply and demand diagram, assess two reasons why live entertainment business revenues in the UK might have increased in 2017.

Mark Maitland, Media and Entertainment Leader at PwC UK, suggested cinemas might make more use of opportunities to add value, such as providing luxury seats.

Assess whether providing luxury seats is the best way for cinemas to increase added value.

Using the data in Extracts B and C, assess the extent to which saturated markets might stimulate a business such as Netflix to trade internationally.

ITV could either join forces with the UK’s other public broadcasters or operate on its own to offer a viable rival to Netflix for UK consumers.

Using the data in Extracts A to D and your own business knowledge, evaluate these two options and recommend which one ITV should use to best rival Netflix.

Explain one limitation of secondary market research data, such as that presented in Extract D.

Consumers aged 40–59 years old are the largest age group in the USA coffee market.

Using the data in Extract E, draw a demand and supply diagram to show the likely effects of the estimated change in population for the 40–59 age group on the USA coffee market.

Assess the likely benefits to Lavazza of operating in the NAFTA trading bloc.

Assess the likely importance to a business, such as Lavazza, of adapting its marketing mix to global markets.

Starbucks aims to improve employer-employee relations in its USA stores. To do this, Starbucks could either focus on changing its organisational structure, or extend its flexible working practices for employees.

Evaluate these two options and recommend which one is the most suitable for Starbucks to improve its employer-employee relations.

U sing the data from Extract A and the information above, calculate the difference in percentage growth in air passenger numbers between 2015 and 2016. You are advised to show your working.

Using the data from Extract B, draw a supply and demand diagram for airline tickets to show the likely effects of the change in jet fuel prices between 2014 and 2015.

Assess the consequences to a business, such as Spirit Airlines, of only selling its tickets online.

Assess the likely importance of its market positioning to the success of a business, such as Emirates.

Despite Warren East’s restructuring, Rolls-Royce still has a ‘tall’ organisational structure. Two options for the future of Rolls-Royce are to remain as a tall structure or to change to a flat organisational structure.

Evaluate these two options and recommend which is most suitable for a business, such as Rolls-Royce.