AQA GCSE Business Studies Paper 2: Influences of Marketing and Finance on Business Activity November 2021 question paper 8132/2

Free gifts are an example of which type of marketing activity?

An increase in interest rates would be which type of change?

Which term describes the sales of one business as a proportion of the total sales of the market?

Which section of a statement of financial position would include long-term loans?

Which of these is an example of a business in the secondary sector?

Which of the following is a definition of average rate of return?

Identify two channels of distribution used by businesses.

Explain one factor that would influence the selection of the promotional mix.

Explain one reason why it is important for a business to identify customer needs.

All businesses must follow the law. Explain one negative impact for a business if it fails to follow the law.

Table 1 Extract from a statement of financial position

Since the data in Table 1 was produced, the value of inventories has decreased by 20%. The value of all other assets has stayed the same.

Calculate the new total assets figure.

State and explain two categories of the Boston Matrix.

Identify two stakeholders of a business.

Using Item A, explain one disadvantage to Ellie of using money borrowed from her parents to set up Swiftly Services.

Using Table 2, calculate the closing balance for May on the cash flow forecast.

State the formula for the closing balance and show your workings.

Ellie is considering offering gardening services in June, July and August.

Recommend whether offering gardening services will improve the long-term future cash flow at Swiftly Services. Give reasons for your recommendation.

Item B: Swiftly Services

Ellie estimates that her weekly revenue from the gardening services will be £1320. Cost of goods sold, eg plants, will be £528. Other expenses are £396.

Calculate the gross profit margin for the gardening services.

Ellie is planning to segment her market and focus on families with children.

Analyse one benefit for Swiftly Services of using segmentation in a competitive market.

Ellie is considering using professionally printed leaflets to promote the new gardening services. It will cost 15p to print a colour leaflet. The minimum order is 2000 leaflets.

Recommend whether Ellie should use leaflets to promote the new gardening services. Give reasons for your recommendation.

Item C: BEco Bottle

Explain one characteristic of the growth stage of the product life cycle.

Using Item C, explain one type of economy of scale that might benefit Jake’s

Jake used the Internet to collect secondary market research for his business plan.

Analyse one disadvantage of Jake using the information he gathered from his Internet

Item D: BEco Bottles

Jake is considering changing his pricing strategy from price skimming to competitive

Analyse one benefit for Jake’s business of using a competitive pricing strategy.

Figure 1 BEco Bottle break-even chart at current selling price

To remain competitive, Jake has reduced the price of the BEco Bottle. At this new price, the level of sales and his costs remain the same. If Jake sells 5000 bottles, total revenue falls from £90 000 to £75 000.

Using Figure 1, calculate the fall in profit as a percentage if Jake sells 5000 bottles at the new lower price.

State the formula for net profit and show your workings.

Item E: BEco Bottle

Jake wants to target a new BEco Bottle at sports people and needs to increase production. He is considering two options to achieve this:

• outsource production of the sports bottle to India

• use hire purchase to buy the new equipment to manufacture the sports bottle in his existing factory.

Analyse the effect of each of these two options for the business.

Evaluate which of these two options will have the bigger impact on the future success of the sports bottle.