AQA GCSE Business Studies Paper 2: Influences of Marketing and Finance on Business Activity June 2025 question paper 8132/2

Which of the following is a method of sales promotion?

Which of the following is an example of an ethical objective?

In the product life cycle shown, what is the name of stage 2?

Which of the following is likely to occur if a business does not follow employment laws?

Which of the following is a feature of price penetration?

Which of the following is included in the average rate of return (ARR) formula?

Identify two ways a business might solve its cash flow problems.

Explain one reason why a business would choose a newspaper as a method of advertisement.

Identify one extension strategy a business can use and explain how it can increase sales.

Explain one advantage of using retained profits as a source of business finance.

Use the break-even chart below to calculate the margin of safety if the actual number of units sold was 60.

Show all workings.

State and explain two factors that influence pricing decisions for a business.

Item A: Glam Camping Company

Explain one factor influencing the location of a business.

Interest rates in the UK have increased significantly in the past.

Analyse one impact that a change in interest rates could have on GCC.

The questionnaire produced by GCC will contain many questions asking for customers’ opinions.

Recommend whether GCC should use a questionnaire to find out what customers want.

Give reasons for your recommendation.

Item B: Glam Camping Company

guests in countryside locations. The summer season is June, July and August. These are the most popular months for people to get married.

GCC is considering running a sales promotion to promote this new part of the business. GCC plans to offer a 25% price discount for all bookings made outside of the summer season. The discount would be available through a coupon advertised on GCC’s social media. An alternative option is to run a competition where three couples would win free use of the tents as accommodation for their wedding guests.

Figure 1 Number of GCC tents hired from May to August 2023

Explain one reason why cash is important to a business.

Using the information in Item B and Figure 1, calculate the average number of tents that were hired each month in the summer season.

Show your workings.

GCC will receive £4000 from the sale of an old tent in September.

Using the information in Table 1, calculate the net cash flow for GCC for September taking into account the sale of the tent.

Show your workings.

GCC will offer the discount for 2 weeks after launching the sales promotion. Bookings made after this will not receive the discount.

Recommend whether GCC should go ahead with the sales promotion.

Item C: Solar Scene Ltd

Explain one negative impact a business may have on the environment.

Telesales staff at Solar Scene Ltd have excellent technical knowledge of the solar panels and can address concerns immediately.

Explain one reason why Solar Scene Ltd uses telesales to distribute solar panels.

The solar panel market is a growing market and in 2024 grew by 40%. The average sales revenue growth of competitors is 35%.

Analyse one way that the information in Solar Scene Ltd’s income statements would help potential investors decide whether to invest in the company.

Item D: Solar Scene Ltd

Explain one benefit for a business of using market segmentation.

Solar Scene Ltd has placed an order with its supplier for 8 solar panels. The total cost of the order is £12 000.

Using the information in Item D, calculate the cost of the order once the discount has been applied.

Show all workings.

Using the information in Table 2, calculate the gross profit margin for Solar Scene Ltd for 2024.

Show all workings.

Whilst the business grows, Karl will communicate with staff through monthly, instead of weekly, meetings.

Analyse one type of diseconomies of scale that may occur if Solar Scene Ltd expands quickly.

Item E: Solar Scene Ltd

Karl wants Solar Scene Ltd to expand into the business segment of the market. He is considering two options:

1. Apply for a government grant to build a factory in the UK

2. Merge with a manufacturer in China

Analyse the effect of each of these two options for Solar Scene Ltd.

Evaluate which of these two options will have the biggest impact on the ability of Solar Scene Ltd to be competitive in the business segment of the market.