AQA GCSE Business Studies Paper 2: Influences of Marketing and Finance on Business Activity June 2023 question paper 8132/2

Which of the following is a method of secondary market research?

Which of the following describes dividing potential customers into groups based on different characteristics?

Which source of finance could be given to a business to create jobs in areas of high unemployment?

Which of the following is the correct formula to calculate the margin of safety from a break-even chart?

Which of the following types of business ownership has shareholders, but cannot advertise its shares to the general public?

Which of the following is an advantage of trade credit for a business?

Identify two factors a business will consider before deciding on the promotional mix for its product or service.

Shareholders have a key objective of profit.

Explain one reason why this might cause conflict with a different stakeholder group.

Explain one problem a business might face when producing an effective business plan.

Explain one benefit to a business of being more environmentally friendly.

Table 1 Extract from an income statement

Using Table 1, calculate the gross profit margin.

Show all workings.

State and explain two pricing methods that a business can use.

Item A: One Day Photography

Describe what is meant by the term ‘entrepreneur’.

Debbie previously worked full time from 10am to 6pm in a supermarket.

Analyse one benefit to Debbie of operating ODP as a sole trader.

Debbie is spending many hours a week updating the ODP social media account and responding to messages.

Recommend whether Debbie should continue to use social media to promote ODP.

Give reasons for your answer.

Item B: One Day Photography

Identify one current asset of a business.

Explain why a unique selling point (USP) is important to a business.

Debbie charges £180 for a family photography session. The cost to ODP for each session is £60.

Using the information in Table 2, calculate how many sessions Debbie would need each week to equal the profit from two weddings.

Show all workings.

Debbie is considering a bank loan to open a studio and upgrade her camera equipment, but she would have to use her home as security. This means that if she struggled to repay the loan the bank could force her to sell the house.

Recommend whether Debbie should use a bank loan.

Give reasons for your answer.

Item C: Emilios

Explain one way a business might measure its success, other than profit.

Explain one reason why Cornets Ltd decided to sell its ice cream cones through a wholesaler.

Emilios gives away free samples of its ‘flavour of the day’ to boost sales.

Analyse one drawback of Emilios offering free samples.

Item D: Emilios

Figure 1 Food preferences of the UK population – 2023 forecast

Emilios is introducing a range of vegan ice cream. To produce the new ice cream, it will need to purchase more equipment. The equipment will cost £12 000 and has an estimated life of eight years. Emilios predicts that using the equipment will lead to an additional profit of £28 800 over its lifetime.

Emilios currently pays a cleaning company a fixed amount to clean the ice cream shop every evening after closing time. The ice cream shop is quiet in the mornings and sometimes Emilios’ staff do not have much to do.

A low-cost supermarket chain has recently opened in a nearby town. The supermarket is known for its cheap ‘value’ range of foods. The supermarket sells all the ingredients Emilios uses to make its ice cream. Emilios has calculated that the cost of buying its ice cream ingredients from the wholesaler has increased by 25% over the last two years.

The UK population is forecasted to be 68.26m in 2023.

Using Figure 1, calculate the predicted number of vegans in the UK in 2023.

Show all workings.

Give your answer to two decimal places.

Using Item D, calculate the average rate of return for the new equipment if Emilios purchases it.

State the formula for the average rate of return and show your workings.

Emilios is looking to maintain standards at the ice cream shop while reducing costs.

Analyse one action Emilios could take to reduce its costs.

Item E: Emilios

Emilios wants to increase sales revenue during the winter months. It is considering two options to achieve this. Both options will cost the same to set up. The options are:

• develop a new product range of ice cream desserts to sell to the restaurant chain

• expand by opening an ice cream shop in the town centre.

Analyse the effect of each of these two options on Emilios.

Evaluate which of these two options will have the biggest impact on sales revenue for Emilios.