Paper 1: Influences of Operations and HRM on Business Activity June 2025, Question 3 37 marks
Item C: Charlie Paul
State one method of good customer service.
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Using Item C, explain one way in which CP focuses on sustainability.
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The shopping centres that CP operates in are very busy. CP offers customers free services, such as gift wrapping and beauty demonstrations.
Analyse how CP might benefit from good customer service.
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Item D: Charlie Paul
Employees receive 15% commission on the sale of extras.
Using Table 1, calculate the average daily commission paid by CP on key rings.
Show your workings.
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Using Item D, calculate the daily wage costs of operating the Santa’s Grotto.
Show your workings.
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The commission on extras is shared between all employees of the Grotto.
Explain one benefit of using commission to pay the Grotto employees at each CP store.
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CP uses a range of technologies to communicate with customers.
Analyse how CP will benefit from the use of digital technology.
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Item E: Charlie Paul
Increasing competition from online retailers is reducing CP’s sales. A large amount of cash is needed to develop its website. CP is considering two options.
1. Converting to a Plc.
2. Reducing the cost of supplies.
Analyse the effect of each of these two options for CP.
Evaluate which of these two options will have the biggest impact on CP’s ability to maintain its current objectives.
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