Paper 2: Influences of Marketing and Finance on Business Activity June 2025, Question 3 37 marks
Item C: Solar Scene Ltd
Explain one negative impact a business may have on the environment.
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Telesales staff at Solar Scene Ltd have excellent technical knowledge of the solar panels and can address concerns immediately.
Explain one reason why Solar Scene Ltd uses telesales to distribute solar panels.
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The solar panel market is a growing market and in 2024 grew by 40%. The average sales revenue growth of competitors is 35%.
Analyse one way that the information in Solar Scene Ltd’s income statements would help potential investors decide whether to invest in the company.
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Item D: Solar Scene Ltd
Explain one benefit for a business of using market segmentation.
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Solar Scene Ltd has placed an order with its supplier for 8 solar panels. The total cost of the order is £12 000.
Using the information in Item D, calculate the cost of the order once the discount has been applied.
Show all workings.
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Using the information in Table 2, calculate the gross profit margin for Solar Scene Ltd for 2024.
Show all workings.
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Whilst the business grows, Karl will communicate with staff through monthly, instead of weekly, meetings.
Analyse one type of diseconomies of scale that may occur if Solar Scene Ltd expands quickly.
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Item E: Solar Scene Ltd
Karl wants Solar Scene Ltd to expand into the business segment of the market. He is considering two options:
1. Apply for a government grant to build a factory in the UK
2. Merge with a manufacturer in China
Analyse the effect of each of these two options for Solar Scene Ltd.
Evaluate which of these two options will have the biggest impact on the ability of Solar Scene Ltd to be competitive in the business segment of the market.
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