Edexcel GCSE Business Studies Paper 2: Building a business November 2020 question paper 1BS0/02

Which one of the following is a non-financial method of motivating an employee?

Select one answer.

Which one of the following is a type of organisational structure?

Select one answer.

Explain one benefit to a business of using external recruitment to employ new staff.

Explain one impact on a business from a lack of communication.

Which two of the following are external sources of finance?

Select two answers.

Which two of the following are methods of external growth for a business?

Select two answers.

Table 1 contains financial information about the performance of a business.

Using the information in Table 1, calculate the gross profit made by the business. You are advised to show your workings.

Explain one benefit to a business of withdrawing a product when it enters the decline phase of its product life cycle.

Explain one benefit to a business from improving the aesthetic element of a product’s design mix.

Which one of the following is a stage in the sales process?

Select one answer.

In 2018 a business sold three products, X, Y and Z. Figure 1 shows the sales revenue generated for each of these products.

Sales revenue for products X, Y and Z in 2018

Using the information in Figure 1, calculate, to 2 decimal places, the percentage of total sales revenue made by product X in 2018. You are advised to show your workings.

Explain one drawback to a business from differentiating its product.

Explain one impact on a business from increased globalisation.

Discuss the impact on a business of becoming a public limited company (plc).

Outline one benefit to KFC of using batch production in its restaurants.

Analyse the impact on KFC of providing poor customer service.

Figure 2 shows a bar gate stock graph which details the delivery of chicken portions to KFC’s Exmouth restaurant during February 2018. During this time it received two deliveries of chicken portions. These are marked as A and B.

Portions of chicken

Using the information in Figure 2, calculate the size of order A. You are advised to show your workings.

Using the information in Figure 2, calculate the number of days that KFC’s Exmouth restaurant ran out of chicken. You are advised to show your workings.

Analyse the impact on KFC of poor supplier reliability.

State one job role that may be found in a fast food outlet such as KFC.

Outline one benefit to KFC of using social media to interact with its customers.

In order to regain its lost market share, KFC considered two options:

Option 1: lower prices

Option 2: use viral advertising.

Justify which one of these two options KFC should choose.

Define the term pressure group.

Figure 4 shows information about the change in Iceland’ s sales revenue between 2013 and 2017.

Percentage change in sales revenue 2013 to 2017

(Source: http://about.iceland.co.uk/wp-content/uploads/2017/12/ Iceland-Topco-Ltd-2017-results.pdf)

Using the information in Figure 4, identify the year with the smallest percentage change in Iceland’ s sales revenue.

Outline one factor that could influence Iceland’ s choice of pricing strategy for its range of new products.

In order to recruit employees for its new ‘The Food Warehouse’ stores, Iceland is considering two options:

Option 1: offer permanent contracts

Option 2: offer temporary contracts.

Justify which one of these two options Iceland should choose.

Evaluate whether Iceland is likely to benefit from its decision to ban all plastic packaging on its own-brand products. You should use the information provided as well as your knowledge of business.