Non-price competition & marketing

Which two of the following are services?

Select two answers.

Which two of the following are elements of the sales process?

Select two answers.

Table 1 contains information about a new piece of machinery purchased by a business.

Using the information in Table 1, calculate the average rate of return. You are advised to show your workings.

Explain one benefit to a business of employing people on flexible hours contracts.

Explain one benefit to a business from using product trials to promote a product.

Which one of the following elements of the marketing mix relates to the distribution of a product to the consumer?

Select one answer.

Figure 1 shows the bar gate stock graph for a business in June 2023. A and B represent deliveries of stock to the business.

Using the information in Figure 1, calculate how many days it took for the business to run out of stock after receiving its last delivery in June 2023.

Explain one reason why a business may use sponsorship to promote a product.

Explain one disadvantage to a business of using remote working.

Discuss the benefit to a business from reducing its environmental impact.

Define the term multinational.

Figure 5 shows the percentage of customers the website www.jdsports.co.uk has had from various social media websites in 2020.

(Source: adapted from https://www.similarweb.com/website/jdsports.co.uk#social)

Using the information in Figure 5, identify the social media site that generated the smallest percentage of customers for www.jdsports.co.uk.

Outline one benefit to JD Sports of having a website.

In order to improve its competitive advantage JD Sports is considering two options:

Option 1: targeted online advertising

Option 2: sponsorship.

Justify which one of these two options JD Sports should choose.

Evaluate whether the takeover of Footasylum will allow JD Sports to increase its profit. You should use the information provided as well as your knowledge of business.

Outline one drawback to Tesla of using e-commerce to generate sales.

Analyse the benefit to Tesla of using flow production in its new factory.

Give one element of the marketing mix.

Figure 6 shows the ASOS share price over time.

January 2015 January 2016 January 2017 January 2018 January 2019

Time

Figure 6

(Source: adapted from https://www.asosplc.com/ investors/share-price/share-price-chart)

Using the information in Figure 6, identify the year when the ASOS share price was higher than £70.

Outline one advantage to ASOS of increasing the range of products offered for sale on its website.

In order to increase its profits, ASOS is considering two options:

Option 1: lower prices

Option 2: advertise on more social media channels.

Justify which one of these two options ASOS should choose.

Evaluate whether high quality logistics will give ASOS a competitive advantage. You should use the information provided as well as your knowledge of business.

State one job role that may be found in a fast food outlet such as KFC.

Outline one benefit to KFC of using social media to interact with its customers.

In order to regain its lost market share, KFC considered two options:

Option 1: lower prices

Option 2: use viral advertising.

Justify which one of these two options KFC should choose.

State one drawback to Mind Candy of organic growth.

Outline one method Mind Candy could use to promote its new app.

In order to raise the £1.2 million of extra finance needed, Mind Candy considered two options:

Option 1: retained profit

Option 2: share capital.

Justify which one of these two options Mind Candy should choose.