The marketing mix

Which two of the following are ways that a small business could add value?

Select two answers.

Which two of the following are elements of the marketing mix?

Select two answers.

Table 1 contains information for a small business.

Using the information in Table 1, calculate the fixed costs for the small business. You are advised to show your workings.

Explain one way a unique selling point could add value to a small business.

Explain one disadvantage of starting a business as a sole trader.

State one cash outflow for Pizza Pilgrims.

Outline one drawback to Pizza Pilgrims from using digital payment systems.

In order to increase profit, Pizza Pilgrims is considering two options:

Option 1: increase the prices of ‘Pizza Through the Post’

Option 2: adding more items to the menu

Justify which one of these two options Pizza Pilgrims should choose.

In the Source Booklet, look at Figure 3 and read Extract B, then answer Question 7.

State one way that Teendrive must meet employment law.

Table 4 shows the price of block booked driving lessons at Teendrive.

Using the information in Table 4, identify which block of lessons would be the most expensive per individual lesson .

Outline one reason why the idea of Teendrive came about.

In order to increase market share, the owner of Teendrive is considering two options:

Option 1: use market mapping to target new customers

Option 2: increase spending on advertising.

Justify which one of these two options Teendrive should choose.

Evaluate the likely impact of an improvement in the economic climate to the success of Teendrive. You should use the information provided as well as your knowledge of business.

In the Source Booklet, look at Figure 3 and read Extract B, then answer Question 7.

State one example of a fixed cost for PFC.

Table 3 shows the % of the local population that has a gym membership in different regions of the UK.

(Source: adapted from Yougov survey 2022)

Table 3

Using the information in Table 3, identify which region had the lowest level of gym membership in the UK .

Outline one factor that could have influenced the location of PFC.

In order to increase the number of new members at PFC, the owner is considering two options:

Option 1: reducing the price of membership

Option 2: providing an individual fitness plan for all new members.

Justify which one of these two options would have the bigger impact on new membership at PFC.

Evaluate the importance of the level of consumer income to the success of PFC. You should use the information provided as well as your knowledge of business.

State one element of the marketing mix, other than price, for Lili Heating Ltd.

Outline one reason why the government would want Lili Heating Ltd to be successful.

In order to make the business more successful, Lili Heating Ltd is considering two options:

Option 1: offer a discounted price to female customers

Option 2: use social media to promote the business.

Justify which one of these two options Lili Heating Ltd should choose.

In the Source Booklet, look at Figure 3 and read Extract B, then answer Question 7.

State one example of a risk for an investor in Ripple.

Table 4 shows the percentage of different energy types used to produce electricity in the UK in 2018 and 2019.

(Source: adapted from https://smarterbusiness.co.uk/blogs/ where-does-the-uk-energy-supply-come-from/)

Using the information in Table 4, identify which type of energy use declined the most between 2018 and 2019.

Outline one benefit to customers from Ripple asking questions to identify its customer needs.

In order to help small businesses, such as Ripple, become successful the UK government is considering two options:

Option 1: reduce the tax paid by small businesses

Option 2: provide free training if businesses recruit new employees.

Justify which one of these two options would have the most significant impact on the success of Ripple.

Evaluate the importance of price in Ripple ’s marketing mix. You should use the information provided as well as your knowledge of business.

State one source of revenue for Digital Allies.

Figure 2 shows the number of social media accounts in the UK in 2019.

Number of social media accounts (millions)

(Source: adapted from https://www.avocadosocial.com/latest-social-media-statistics-and-demographics-for-the-uk-in-2019/)

Using the information in Figure 2, identify which social media platform was the second largest in the UK in 2019.

Outline one impact on the owners of Digital Allies from being a private limited company.

In order to help improve digital marketing for a local university, Digital Allies is considering two options:

Option 1: improve the design of the university website

Option 2: design a social media campaign to target new students.

Justify which one of these two options Digital Allies should choose.

Evaluate the impact that changes in technology may have on Digital Allies. You should use the information provided as well as your knowledge of business.

State one example of a cash outflow for That Feeling.

Outline one benefit to employees at That Feeling from being mentored by Justin.

In order to improve its brand awareness, That Feeling is considering two options:

Option 1: increase its range of own brand clothing

Option 2: open a second shop.

Justify which one of these two options That Feeling should choose.

Evaluate the importance of achieving non-financial objectives for the success of That Feeling. You should use the information provided as well as your knowledge of business

Which two of the following are examples of secondary market research?

Select two answers.

Which two of the following are examples of variable costs?

Select two answers.

Table 1 contains information about cash payments of a small business in one month. The business sold 200 units in this month. All customers paid in cash.

Using the information in Table 1, calculate the net cash flow for this month You are advised to show your workings.

Explain one disadvantage of starting a small business as a partnership.

Explain one way the marketing mix of a small business may change due to changing consumer needs.

Which two of the following are elements of the marketing mix?

Select two answers.

Which two of the following areas are covered by employment law?

Select two answers.

Table 1 contains information about a small business for one month. The business sold 340 units in this month.

Using the information in Table 1, calculate the total costs for one month. You are advised to show your workings.

Explain one possible non-financial aim an entrepreneur may have when starting a small business.

Explain one disadvantage to a small business of using qualitative data for market research.

State one way Aphrodite could use social media.

Table 3 shows the value of the pound (£) in euros (€) from June to September.

Identify, from Table 3, which month was best for Aphrodite to import clothes from Paris.

Outline one reason why Aphrodite’ s range of stock could give it an advantage over its competitors.

To pay for the conversion of the premises, Aphrodite is considering two options:

Option 1: obtaining a bank loan

Option 2: crowd funding.

Justify which one of these two options Aphrodite should choose.

Evaluate the impact of e-commerce on Aphrodite ’s marketing mix. You should use the information provided as well as your knowledge of business.